Survey data has limitations. Although a survey is a great tool to collect metrics such as memory, it only gives you an aggregation of what an audience thought – additionally, we’ve found that once a person has formed a “view”, they tend to answer all survey questions within that view rather than thinking of each question individually. Therefore surveys are inherently limited in collecting precise data.

The beauty of StreamPulse Dial Data is that it is situated in time. It could be that your ad has a part that is really bad or a part that is really good – these opposites might average themselves out in survey results, but with Dial Data, feedback is collected in-sync with content therefore even overall values will be more accurate than just a survey. StreamPulse Dial also lives on our participants TV screens rather than as a separate hardware – our participants use their TV remote control to provide moment-by-moment feedback. StreamPulse Dial is compatible with TV, mobile, desktop, or laptop.

This ‘turns living rooms across America into living laboratories’ suitable for studying behavior from product usage, cooking, and laundry, to entertainment consumption. Panelists are provided with a biometric kit to capture heart rate and GSR (Galvanic Skin Response).