THE POWER OF MEDIASCIENCE
Is a new custom digital testing environment facilitated in the comfort of people’s homes, creating a natural viewing experience. MediaScience emulates a multiplatform experience that looks and feels just like the real thing.
Our 100,000 panel members across the US can stream from the comfort of their own
homes on TV, mobile, tablet or desktop.
WE RECREATE DIGITAL
ENVIROMENTS FOR YOUR EXPERIMENT
Channel or APP
Show and watch
CUSTOMIZE, TRACK AND SURVEY
A CUSTOM, INTERACTIVE
on their TV in an interactive OTT environment.
Survey data has limitations. Although a survey is a great tool to collect metrics such as memory, it only gives you an aggregation of what an audience thought – additionally, we’ve found that once a person has formed a “view”, they tend to answer all survey questions within that view rather than thinking of each question individually. Therefore surveys are inherently limited in collecting precise data.
The beauty of StreamPulse Dial Data is that it is situated in time. It could be that your ad has a part that is really bad or a part that is really good – these opposites might average themselves out in survey results, but with Dial Data, feedback is collected in-sync with content therefore even overall values will be more accurate than just a survey. StreamPulse Dial also lives on our participants TV screens rather than as a separate hardware – our participants use their TV remote control to provide moment-by-moment feedback. StreamPulse Dial is compatible with TV, mobile, desktop, or laptop.
This ‘turns living rooms across America into living laboratories’ suitable for studying behavior from entertainment consumption to market research. Panelists are provided with a neurometric kit to capture heart rate and GSR (Galvanic Skin Response) and other emotional response data.
NeuroPoll® provides analysis and evaluation of human response to content by measuring neurometric data collected from sensors worn by test panel members.