THE POWER OF MEDIASCIENCE EVERYWHERE ON EVERY PLATFORM

IN-HOME RESEARCH

Is a new custom digital testing environment facilitated in the comfort of people’s homes, creating a natural viewing experience. MediaScience emulates a multiplatform experience that looks and feels just like the real thing.

Our 100,000 panel members across the US can stream from the comfort of their own
homes on TV, mobile, tablet or desktop.

WE RECREATE DIGITAL
ENVIROMENTS FOR YOUR EXPERIMENT

MOBILE

OTT

NEWS WEBSITES

MARKETPLACES

THE PARTICIPANT
EXPERIENCE

Slide Text / Email
Invitation Add MediaScience
Channel or APP Choose a
Show and watch Survey
Participants
Gets Paid

CUSTOMIZE, TRACK AND SURVEY

A CUSTOM, INTERACTIVE
OTT EXPERIENCE

Simulate a natural viewing experience. Users choose from a selection of content
on their TV in an interactive OTT environment.
CUSTOMIZE:
Format
Skin
Design
Branded / Unbranded
Icons / Thumbnails
Randomization
Enable / Disable
Interface

TRACK
THE EXPERIENCE

Users choose what they want to watch. Our private OTT channel tracks their behavior.
TRACK:
Duration
Usage
Stopping
Behavior
Pausing
Selection
Programing
Viewing

POST
EXPERIENCE SURVEY

Participants complete a post exposure survey on their TV or a preferred device.
MEASURE:
Unaided Recall
Aided Recall
Brand Recognition
Purchase Intent
Brand Equity
Content Enjoyment

Survey data has limitations. Although a survey is a great tool to collect metrics such as memory, it only gives you an aggregation of what an audience thought – additionally, we’ve found that once a person has formed a “view”, they tend to answer all survey questions within that view rather than thinking of each question individually. Therefore surveys are inherently limited in collecting precise data.

The beauty of StreamPulse Dial Data is that it is situated in time. It could be that your ad has a part that is really bad or a part that is really good – these opposites might average themselves out in survey results, but with Dial Data, feedback is collected in-sync with content therefore even overall values will be more accurate than just a survey. StreamPulse Dial also lives on our participants TV screens rather than as a separate hardware – our participants use their TV remote control to provide moment-by-moment feedback. StreamPulse Dial is compatible with TV, mobile, desktop, or laptop.

NeuroPoll® allows us to understand how program content or ads are viewed, how a product is used or consumed or service is provided – while measuring in-the-moment emotional response, enhancing standard survey ratings and/or in-depth one-on-ones or focus groups.

This ‘turns living rooms across America into living laboratories’ suitable for studying behavior from entertainment consumption to market research. Panelists are provided with a neurometric kit to capture heart rate and GSR (Galvanic Skin Response) and other emotional response data.

NeuroPoll® provides analysis and evaluation of human response to content by measuring neurometric data collected from sensors worn by test panel members.