When you test CTV content,
shouldn’t you be testing it on actual CTV devices?

Introducing StreamPulse©, the marketing/ media industry’s first Connected TV (CTV) research channel. Now, with StreamPulse, you can test your content in people’s homes, on their own TV’s, anywhere in the world. And even better, you can test that content within the environments simulating the most popular streaming platforms.

How does it work?

Respondents with access to the Amazon Fire pla orm receive an invita on to par cipate in a study and if they choose to participate, download the StreamPulse channel on their own Tv sets. Once they load the channel, they can par cipate in studies by using special access codes associated with studies which they are authorized to take part in.

The StreamPulse channel is fully addressable, allowing the experience for each respondent to be customizable, so the streaming platform template, program content and ad content can vary for each respondent as required by the study design. In the typical study, respondents start on a simulated streaming service landing page, select the program they want to watch and experience test ads within that content. At the end of the session, they then see a QR code on screen which takes them to a survey (administered on their phone or computer) after which they receive their compensation.

Available as a ‘do-it-yourself’ platform

The Streampulse Platform is available for Do-It-Yourself (DIY) applications. While clients can do full-service projects with MediaScience directly, they can also opt to work with the platform themselves or a access its services through the third party research vendor of their choice by using MediaScience’s MediaPETTM platform.

MediaPET provides a DIY dashboard experience allowing users to build experiments in simulated media environments. Users can add video programs, ads, instructions screens, on-screen-survey pages, the StreamPulse Dial (an on-screen dial overlay) and ‘test content’ and customize each viewer’s experience.

MediaPET also includes simulated desktop and mobile platforms enabling clients to test not only CTV content, but content across the full range of the media landscape. It also features an authoring platform, allowing users to create different templates for its desktop/mobile users. For example, a user could create a new template for a specific cohort (e.g. ‘young adventurers’) and then customize the template on a specific platform with ‘feel’ content appropriate for that cohort.

CTV APPLICATIONS

This provides common utilizations for research across advertising, platform, and content. Custom solutions can be designed per client objective.

In-Lab methods can be used to include eye tracking and neurometric measures.

advertising

Commercial Frequency

Brand impact for ads when they appear once versus multiple times within a single viewing experience.

Pod Architecture

Compare clutter to limited interruption + the impact of position (e.g., A vs Z).

Format Comparison

Multiple formats within one experience can be isolated – such as a menu display, pre-roll, midroll, skippable, or product placement

Contextual Priming

Place commercials shortly after

Branded Integrations

Test standard midrolls with and without branded integration/placement companion

Platform & Content

Navigation

Provide viewers with a series of tasks to see how they go about them (search query vs browsing).

Title Optimization

Test different versions of thumbnail creative or episode titles names.

Menu Recall & Sentiment

Test different iterations of a menu screen.

Dial Program Testing

Test new content while participants provide real-time feedback.

Competitive Research

Test your platform against a competitor.