When you test CTV content,
shouldn’t you be testing it on actual CTV devices?
Introducing StreamPulse©, the marketing/ media industry’s first Connected TV (CTV) research channel. Now, with StreamPulse, you can test your content in people’s homes, on their own TV’s, anywhere in the world. And even better, you can test that content within the environments simulating the most popular streaming platforms.
How does it work?
The StreamPulse channel is fully addressable, allowing the experience for each respondent to be customizable, so the streaming platform template, program content and ad content can vary for each respondent as required by the study design. In the typical study, respondents start on a simulated streaming service landing page, select the program they want to watch and experience test ads within that content. At the end of the session, they then see a QR code on screen which takes them to a survey (administered on their phone or computer) after which they receive their compensation.
Available as a ‘do-it-yourself’ platform
The Streampulse Platform is available for Do-It-Yourself (DIY) applications. While clients can do full-service projects with MediaScience directly, they can also opt to work with the platform themselves or a access its services through the third party research vendor of their choice by using MediaScience’s MediaPETTM platform.
MediaPET provides a DIY dashboard experience allowing users to build experiments in simulated media environments. Users can add video programs, ads, instructions screens, on-screen-survey pages, the StreamPulse Dial (an on-screen dial overlay) and ‘test content’ and customize each viewer’s experience.
In-Lab methods can be used to include eye tracking and neurometric measures.
Brand impact for ads when they appear once versus multiple times within a single viewing experience.
Compare clutter to limited interruption + the impact of position (e.g., A vs Z).
Multiple formats within one experience can be isolated – such as a menu display, pre-roll, midroll, skippable, or product placement
Place commercials shortly after
Test standard midrolls with and without branded integration/placement companion
Platform & Content
Provide viewers with a series of tasks to see how they go about them (search query vs browsing).
Test different versions of thumbnail creative or episode titles names.
Menu Recall & Sentiment
Test different iterations of a menu screen.
Dial Program Testing
Test new content while participants provide real-time feedback.
Test your platform against a competitor.