Media and Advertising Innovation Research https://validator.w3.org/feed/docs/rss2.html About Our Mission YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens Contact Us Audience Research Labs Context Studio Home From Ideation to Impact: AI Solutions for Ad Concept Testing Streampulse Episode19: Rick Mandler (Head of Marketing, Insights & Client Experiences – Comcast Advertising) Industry Event Vertical Home 2022 IAB Estimates 80% Of Data Will Be Ignored Based On 2023 Legislation Episode 15: Natalie Bordes (CRO – Yahoo) Episode 14: Andrea Zapata (EVP Ad Sales Research, Measurement and Insights – Warner Bros Discovery) Design Page Legends of Media Research Episode 01: Artie Bulgrin (former head of research at ESPN) Episode 13: Lisa Heimann (EVP – Analytics, Insights & Measurement, NBC Universal Media) Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media) Episode 11: Robert Atencio (former research leader at P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer) Digital television in Australia: 2002 Industry survey The Website Schema On the Depth and Dynamics of Online Search Behavior Mediascience Industry Event Privacy Beyond 30 Studies Case Studies News Brandpulse Ad Pulse Episode 18: Horst Stipp (EVP Research & Innovation – ARF) Mediascience Plus Streampulse 2023 Episode 16: Barry Blyn Episode 17: Gian Fulgoni (Former CEO of both IRI and Comscore) MEDIASCIENCE SAILS TO CANNES Episode 02: Alan Wurtzel (former President of NBC News) International Differences in Information Privacy Concerns: A Global Survey of Consumers FreeWheel Case Study The Viewer Experience Lab: FreeWheel spearheads a new viewer-focused initiative in partnership with MediaScience The Benchmark Series: The Powerful Impact of Ad Placement New IAB Study Reveals Five Misperceptions About Video Game Advertising The Great Evasion: Will PVRs conquer the TVC? Designing marketplaces of the artificial with consumers in mind: Four approaches to understanding consumer behavior in electronic environments Dr Duane Varan PROCESS MS Firsts Report: TV Has the Unique Ability to Make Memories Home – Clean