SOLUTIONS

Tailored to measure your objectives

We use scientific tools to measure implicit responses from consumers in classic experimental designs to study media and new ideas. Our findings generate best practices and recommendations for multi-platform advertising for our partners.

brand integration research

Brand Integration Research

in home research

In Home Research

in lab research

In Lab Custom Research

To Answer your specific questions

advertising research

Creative Advertising Research

hark connect

HARK Connect

You worked hard to build your , protect it.

Custom
Research

Using our toolbox of measures and platforms, we will design a study specifically to answer your specific research questions. Each cell typically contains 70 participants. Normal turnaround time is 6-8 weeks.

Research Tools:

Using our toolbox of measures and platforms, we will design a study specifically to answer your specific research questions. Each cell typically contains 70 participants. Normal turnaround time is 6-8 weeks.

Neurometrics

Eye Tracking

Facial Coding

surveys

Surveys

response latency

Response Latency

dial testing

Dial Testing

focus groups

Focus Groups

eeg

EEG

Frequent Study Topics include:

 

  • Ad & Cross-Platform Effectiveness
  • New Ad Model Effectiveness
  • Brand Integration & Sponsorship Effectiveness
  • Program Testing
  • UX / Usability Testing

Brand Integration
Research

Our monthly ad testing omnibus is an affordable way to generate valuable scientific insights about your commercial.

Research Tools:

Traditional advertising is very different from Brand Integrations and the need to measure visual attention, inattention, and memory are crucial to measure the success of integrations.

Validate the way you are integrating your brand or your client’s brand with eye tracking and neurometric intensity.

Neurometrics

Eye Tracking

Facial Coding

Surveys

response latency research

Response Latency

Dial Testing

focus groups research

Focus Groups

In-HOME
Research

StreamPulse is a custom digital testing environment that is facilitated in the comfort of people’s homes. A variety of experimental designs can be executed and delivered to our panel of almost 80,000 members, growing daily, and produce results within days. This can be done across a variety of digital platforms, including OTT, mobile, and desktop.

Research Tools:

StreamPulse is a custom digital testing environment that is facilitated in the comfort of people’s homes. A variety of experimental designs can be executed and delivered to our panel of almost 80,000 members, growing daily, and produce results within days. This can be done across a variety of digital platforms, including OTT, mobile, and desktop.

Surveys

Behavioral

AD
Testing

Our monthly ad testing omnibus is an affordable way to generate valuable scientific insights about your commercial.

Research Tools:

Our monthly ad testing omnibus is an affordable way to generate valuable scientific insights about your commercial.

Neurometrics

Eye Tracking

Facial Coding

Surveys

research tools

Response Latency

dial testing research

Dial Testing

focus groups research

Focus Groups

Digital
Qualitative Research

Research Tools:

Focus Groups

In-Depth Interview

HarkConnect® is a digital platform that facilitates qualitative research. The platform allows clients, moderators, and panel members to interact in a digital space either in the same room or remotely with advanced features like tagging, real-time transcripts, translation, and much more.

THE MEDIASCIENCE PROCESS

True Partnership from Strategy to Execution and Beyond

1

Strategy Session – We dive into each of your questions and see if there are any other perspectives of the problem to consider.

2

We work with you to tailor your study design and deep dive into the experimental design.

3

We build the experiment.

4

Audience participants from our rotating 80,000 member network agree to participate in the study.

5

We bring them into the lab and measure their viewing experience in a controlled environment.

6

We analyze the data and share insights that stakeholders can use to make data-based decisions.

SCHEDULE YOUR STRATEGY SESSION

Impact on Business and Industry:

IMPACT ON BUSINESSES

End of Live Game Advertising
Good Morning America: Making the Weather Rain
The Value of News Environment to Ad Placements

Jared: Brand Integration- A Diamond in the Rough