OUR TOOLBOX

Our philosophy is grounded in a toolbox approach to media research. We are able to assess ALL media platforms using the most comprehensive set of tools that test all significant biological measures. Identifying the right research questions, tested on the right platforms, measured with the right tools answers our client’s questions and challenges. Unlike much of the industry, we don’t just apply a uniform method across the board, we instead find the right measurements to precisely gauge the effectiveness of our clients’ messaging objectives.

It’s important for measurement to be done at a highly granular level – so that data can be aligned to the manner in which consumers experience content at the second-by-second level. And, of course, where possible, it’s best to facilitate such research in a controlled environment where variables can be isolated to better understand their effects. In this way, by drawing on the power of the scientific method, we not only know what impact content has; but more importantly… we understand the why.