A HOLISTIC APPROACH TO AUDIENCE MEASUREMENT
State-of-the-art Lab Facilities
4 Focus Group Rooms
Custom Lab Studies
Active Panel Members
and neuro data
It’s important for measurement to be done at a highly granular level – so that data can be aligned to the manner in which consumers experience content at the second-by-second level. And, of course, where possible, it’s best to facilitate such research in a controlled environment where variables can be isolated to better understand their effects. In this way, by drawing on the power of the scientific method, we not only know what impact content has; but more importantly… we understand the why.