NEWS & INSIGHTS

Our Impact

New IAB Study Reveals Five Misperceptions About Video Game Advertising

The new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions.

State of Data 2022 Part II: Preparing for the New Addressability Landscape

We address the impending future of the new privacy landscape concerning all major companies with a digital presence.

How will privacy legislation and depreciation of third-party cookies impact data collection, addressability, measurement, and optimization for digital advertising and marketing?

Report: TV Has the Unique Ability to Make Memories

We partnered with Comcast Advertising to create a report, TV Makes Memories, highlighting how ads in a TV environment have the unique ability to drive recall for viewers. This study explores how different types of ad exposures drive engagement and impact memory.

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