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Why the first 30 frames are the most critical in a video campaign
Nike’s incredible and epic two-minute commercial starring Colin Kaepernick won the 2019 Creative Emmy in September, marking another accolade this year for a high-profile commercial running more than a minute. It’s evidence that, while scurrying for answers to short...
Evaluating TV’s Enhanced Role In A Full-Funnel Environment
The lines are blurring between TV’s role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth of addressable TV households. According to the Video Advertising Bureau (VAB), 54% of U.S. TV homes can receive...
MediaScience Launches New Division HARK Connect
Austin, TX, January 29, 2020 HARK Connect, a division of MediaScience, advances qualitative research to take advantage of digital technology harnessing control over information and enhancing the total experience for clients, moderators and facilities. The company...
Understanding the impact of short-form ads
Shorter form ads can at least match the performance of 15-second commercials on various important metrics for brands, according to a paper published in the Journal of Advertising Research (JAR). The analysis was written by Duane Varan (from research firm MediaScience)...