INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Dr. Duane Varan.
Read the original article here.
On a recent Price of Business show, Host Kevin visited with Dr. Duane Varan of Media Science Labs.
Dr. Duane Varan discusses how neuroscience is changing business and AI’s growing role as a foundational technology in the world of marketing. He gives a deep dive on how AI and Machine Learning are rewriting the book on consumer research and provides informed predictions on how this will impact everything from advertising campaign creation to product development cycles. He can discuss how AI is changing traditional focus groups and how companies and brands can utilize new technologies in consumer research.
Bio: Dr. Duane Varan is CEO of both MediaScience and Hark Connect. He is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year and is a global pioneer in developing new methodologies for the study of audience behavior. MediaScience is a leader in lab-based audience research counting almost every major US television network, social media platform, and many global brands as clients. Hark Connect is the world’s most advanced qualitative research platform.
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE: