MediaScience, the Leading Media and Advertising Innovation Research Firm, will be attending Cannes Lions International Festival of Creativity 2023! Exciting news! MediaScience, the top Media and Advertisers Innovation Research firm, is proud to announce our...

The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will "erase and replace" the advertising found on arena rink boards with virtual ads on broadcasts. The DED system allows for the digital replacement of camera-visible arena...

Original article here. An Interview With Tyler Gallagher “Women need to set higher expectations for themselves and not limit their sights because they seem too lofty. Ask yourself “why not?” But you must be prepared to work really hard to go after your dreams and if...

ARF GREAT MIND AWARDS Dr. Varan ranks among the top 10 researchers in the world, in terms of peerreviewed publications, and is currently the only industry researcher to achieve this honor. He regularly publishes in top tier journals (including the Journal of...

Dr. Duane Varan discusses how neuroscience is changing business and AI’s growing role as a foundational technology in the world of marketing. He gives a deep dive on how AI and Machine Learning are rewriting the book on consumer research and provides informed predictions on how this will impact everything from advertising campaign creation to product development cycles.

Ellen Sherberg, Bizwomen Contributor Aug 30, 2021, 10:17am EDT Read the original article here. As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Technology innovation pioneer, branding...

The CEO of MediaScience, a lab studying marketing through neurology, talks with Colin Finkle about bringing scientific rigor to branding. Branding happens in the mind; our propensity to track reputations and use our experience with people and organizations to guide...

Original article: https://mediabrief.com/dr-duane-varan-mediascience-podcast-pavan-r-chawla-the-masters-voice/ This, the 37th episode of The Master’s Voice on MediaBrief.com features someone who’s in an area of advertising wherein consumer attitudes, opinions and...

Over the years, neuroscience has emerged as a vital crux for market research studies. Neuromarketing techniques have become advantageous over regular market research as it helps marketers tap into the most important facets of marketing—emotions and motivations of...

NEW YORK: Short-form ads that last approximately six seconds offer distinct benefits for brands, but should be used as part of a “portfolio” with more traditional, longer formats. Duane Varan, CEO of research firm MediaScience, made these recommendations during a...

Watch Showtime for hours, and you’ll see such high-quality dramas as “Homeland,” “Ray Donovan” or “Shameless.” Commercials, however, have never been part of the deal. Nor are they the main attraction at streaming-video hubs, where consumers expect high-quality...

RESTON, VA, June 24, 2019 - Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to...

YouTube is bringing its most high-impact ad product — the Masthead — to viewers who consume content on their smart television sets. The format was previously only available on mobile and desktop devices. The Masthead, a video ad that spans the full width of the top of...