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The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact What Short Advertisements Can and Cannot Deliver Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman DOI: 10.2501/JAR-2019-036 Published 1 March 2020 TLDR: Ad Duration Effects - :06 Ads Deliver 60% of...

Seeking the Moment of Ad Impact on Mobile

Seeking the Moment of Ad Impact on Mobile

Seeking the Moment of Ad Impact on Mobile - The Relevance of Time in Viewability Standards - 2016 TLDR: Mobile experiences only require .5 of a second exposure to have ad recall effects. Most advertisers have the same question: do my digital ads have the opportunity...

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this collaborative study between Mars, the Ehrenberg-Bass Institute and MediaScience, our experimental design paired sales...

The 2016 Presidential Debate

The 2016 Presidential Debate What People Say is Often Different from How They Feel TLDR: Self-Report Data is often very limited and biometrics sometimes tell a different impact story. Understanding this limitation is critical in high importance situations - such as a...

Intro to CASE STUDIES

Over the past 12 years, our team has worked with some of the most innovative and successful companies in over 500 custom, unique studies. We have test more than 50 new ad models over the years and are recognized in the industry for our work in new ad formats. Much of...

Understanding the role of short-form ads

Understanding the role of short-form ads

NEW YORK: Short-form ads that last approximately six seconds offer distinct benefits for brands, but should be used as part of a “portfolio” with more traditional, longer formats. Duane Varan, CEO of research firm MediaScience, made these recommendations during a...

Finding Out What Voters Really Think About Presidental Debates

With the 2020 presidential campaign season underway, a new cycle of debates has been set in motion — complete with perpetual analysis as to what transpired in each. But the accuracy of polls and post-debate surveys are limited by their dependence on voters’ stated...