NEWS & INSIGHTS
Our Impact
Do premium environments deliver better results?
The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet. Commissioned by ThinkPremiumDigital, The Benchmark Series has been overseen by Dr Duane Varan, CEO of audience research lab MediaScience.
The effectiveness of various video ad-choice formats
Audiences are hostile to advertising on the Internet, so ad-supported video streaming services have experimented with new interactive formats to make viewers more receptive to advertising. This lab study investigated explanations for the effectiveness of one of these new formats, advertisement choice, and potential variations of this format.
The Effects of Commercial Length On Advertising Impact
What short advertisements can and cannot deliver. MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more....
Validating the value of Brand Integration
PARTNER: ABC, Formerly Sears Case Study Brand Integrations are part of the future of advertising. Our work measuring brand integrations has impacted many TV and OTT Networks. What work has your network or brand done towards measuring...
A humor typology to identify humor styles used in sitcoms
MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago,...
Can muted video advertising be as effective as video advertising with sound?
MediaScience is the leading provider of lab-based media and advertising research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New...
StreamPulse Partners for In-Home Neuro Measure
StreamPulse, the in-home division of Texas-based neuromarketing researcher MediaScience has teamed up with neurometric equipment manufacturer Shimmer to develop StreamPulse Neuro, a system for measuring consumers' emotional response in a...
The Benchmark Series: The Powerful Impact of Ad Placement
Original article The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news...
Exploring the Halo Effect: MediaScience X Effectv
Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their...
Repurposed ads: Hulu x MediaScience
MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young,...