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YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens
YouTube is bringing its most high-impact ad product — the Masthead — to viewers who consume content on their smart television sets. The format was previously only available on mobile and desktop devices. The Masthead, a video ad that...
Why the first 30 frames are the most critical in a video campaign
Nike’s incredible and epic two-minute commercial starring Colin Kaepernick won the 2019 Creative Emmy in September, marking another accolade this year for a high-profile commercial running more than a minute. It’s evidence that, while...
Evaluating TV’s Enhanced Role In A Full-Funnel Environment
The lines are blurring between TV’s role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth of addressable TV households. According to the Video Advertising Bureau (VAB), 54% of...
MediaScience Launches New Division HARK Connect
Austin, TX, January 29, 2020 HARK Connect, a division of MediaScience, advances qualitative research to take advantage of digital technology harnessing control over information and enhancing the total experience for clients, moderators...
Understanding the impact of short-form ads
Shorter form ads can at least match the performance of 15-second commercials on various important metrics for brands, according to a paper published in the Journal of Advertising Research (JAR). The analysis was written by Duane Varan...