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MEDIASCIENCE SAILS TO CANNES

MEDIASCIENCE SAILS TO CANNES

MediaScience, the Leading Media and Advertising Innovation Research Firm, will be attending Cannes Lions International Festival of Creativity 2023! Exciting news! MediaScience, the top Media and Advertisers Innovation Research firm, is...

Leading Authority on How Science is Changing Business

Leading Authority on How Science is Changing Business

Dr. Duane Varan discusses how neuroscience is changing business and AI’s growing role as a foundational technology in the world of marketing. He gives a deep dive on how AI and Machine Learning are rewriting the book on consumer research and provides informed predictions on how this will impact everything from advertising campaign creation to product development cycles.

BRAND MARKETING BLOG: Dr. Duane Varan Interview

BRAND MARKETING BLOG: Dr. Duane Varan Interview

The CEO of MediaScience, a lab studying marketing through neurology, talks with Colin Finkle about bringing scientific rigor to branding. Branding happens in the mind; our propensity to track reputations and use our experience with people...