NEWS & INSIGHTS
Our Impact
The Viewer Experience Lab: FreeWheel spearheads a new viewer-focused initiative in partnership with MediaScience
Ensuring quality experience for viewers throughout the current array of advertising channels has become paramount in the increasingly competitive ad marketplace. FreeWheel addresses the multiple issues regarding advertising outside of the...
MEDIASCIENCE SAILS TO CANNES
MediaScience, the Leading Media and Advertising Innovation Research Firm, will be attending Cannes Lions International Festival of Creativity 2023! Exciting news! MediaScience, the top Media and Advertisers Innovation Research firm, is...
NHL to debut digitally enhanced dasherboards; virtual ads to replace traditional signage on arena rink boards
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will "erase and replace" the advertising found on arena rink boards with virtual ads on broadcasts. The DED system allows for the digital replacement...
Wisdom From The Women Leading The AI Industry, With Elissa Moses of HARK Connect
Original article here. An Interview With Tyler Gallagher “Women need to set higher expectations for themselves and not limit their sights because they seem too lofty. Ask yourself “why not?” But you must be prepared to work really hard to...
MEDIASCIENCE CEO, Dr. Duane Varan, is awarded the 2022 ERWIN EPHRON DEMYSTIFICATION AWARD
ARF GREAT MIND AWARDS Dr. Varan ranks among the top 10 researchers in the world, in terms of peerreviewed publications, and is currently the only industry researcher to achieve this honor. He regularly publishes in top tier journals...
Leading Authority on How Science is Changing Business
Dr. Duane Varan discusses how neuroscience is changing business and AI’s growing role as a foundational technology in the world of marketing. He gives a deep dive on how AI and Machine Learning are rewriting the book on consumer research and provides informed predictions on how this will impact everything from advertising campaign creation to product development cycles.
In Her Own Words: Elissa Moses brings AI, machine learning to focus groups
Ellen Sherberg, Bizwomen Contributor Aug 30, 2021, 10:17am EDT Read the original article here. As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Technology...
BRAND MARKETING BLOG: Dr. Duane Varan Interview
The CEO of MediaScience, a lab studying marketing through neurology, talks with Colin Finkle about bringing scientific rigor to branding. Branding happens in the mind; our propensity to track reputations and use our experience with people...
MEDIABRIEF: THE MASTER’S VOICE PODCAST – Dr Duane Varan, CEO-Founder MediaScience; ex director Disney Media & Advtg Lab
Original article: https://mediabrief.com/dr-duane-varan-mediascience-podcast-pavan-r-chawla-the-masters-voice/ This, the 37th episode of The Master’s Voice on MediaBrief.com features someone who’s in an area of advertising wherein...
The Mirror Review – Phillip Lomax: Pivoting Businesses into New Horizons with Neuromarketing
Over the years, neuroscience has emerged as a vital crux for market research studies. Neuromarketing techniques have become advantageous over regular market research as it helps marketers tap into the most important facets of...