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Not all Digital Video is Equal

Not all Digital Video is Equal

Premium digital environments matter, but how does premium digital video compare? Original article Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium...

Do premium environments deliver better results?

Do premium environments deliver better results?

Original article Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium Digital is a subdivision of the Premium Content Alliance. Not all digital media is...

The effectiveness of various video ad-choice formats

The effectiveness of various video ad-choice formats

MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is...

The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact

What short advertisements can and cannot deliver. MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in...

Validating the value of Brand Integration

Validating the value of Brand Integration

PARTNER: ABC, Formerly Sears Case Study Brand Integrations are part of the future of advertising. Our work measuring brand integrations has impacted many TV and OTT Networks. What work has your network or brand done towards measuring integrations? With audiences...

A humor typology to identify humor styles used in sitcoms

A humor typology to identify humor styles used in sitcoms

MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is...

StreamPulse Partners for In-Home Neuro Measure

StreamPulse Partners for In-Home Neuro Measure

StreamPulse, the in-home division of Texas-based neuromarketing researcher MediaScience has teamed up with neurometric equipment manufacturer Shimmer to develop StreamPulse Neuro, a system for measuring consumers' emotional response in a natural viewing environment....