QUANTITATIVE
AT HOME CTV RESEARCH

Connected Television Research Platform

CTV provides the industry with a new opportunity to engage audiences with the added benefit of several digital capabilities. MediaScience+ gives clients the ability to test advertising and programming within a controlled environment that simulates a natural viewing experience. Platform experiences such as HBO Max, Discovery+, and more may be simulated in a classic experimental design that isolates and controls all variables.

All of this takes place in the comfort of panelists’ homes – on their living room TV. Thousands of participants can be activated to test new ad formats, ad creative, platform effects, cross-platform experiences, and so much more. MediaScience at home, at scale.

We recreate CTV environments to test programming and advertising.

Research Tools

Ads placed within an experiment can be tested as pre-rolls paired with short-form content, ads within a full-episode environment or in a limited interruption or cluttered ad break. In-house video editing gives us the capability to modify content as needed.

online focus group

Surveys

Behavioral

Dial Testing

Neurometrics

CREATIVE COPY TESTING

  • Customize Survey Questions
  • Test Competitor Advertisements
  • Fast-Track Insights
  • Audio Effects
  • Branding Effects
  • Product Placement Effects
  • Ad Length Effects
  • Ad Placement Effects
  • Content Effects
  • Brand Safety
How are the pods structured?
The test ads will be surrounded by filler ads to simulate the length and feel of an actual advertising break. Each break will be 2-3 minutes.
What will be the program content?
The program content will be half hour prime time TV programs. The participant will have a choice of three programs to watch during their session.
How do you control for ad placement effects?
The ad is inserted in different positions and rotates in.

THE PARTICIPANT EXPERIENCE

A CUSTOM, INTERACTIVE, CTV EXPERIENCE

Simulate a natural viewing experience. Users choose from a selection of content on their TV in an interactive CTV environment.

CUSTOMIZE:
  • Format
  • Skin
  • Design
  • Branded / Unbranded
  • Icons / Thumbnails
  • Randomization
  • Enable / Disable

TRACK THE EXPERIENCE

Users choose what they want to watch. Our private CTV channel tracks their behavior.

TRACK:
  • Duration
  • Usage
  • Stopping
  • Behavior
  • Pausing
  • Selection
  • Programing

POST EXPERIENCE SURVEY

Participants complete a post exposure survey on their TV or a preferred device.

MEASURE:
  • Unaided Recall
  • Aided Recall
  • Brand Recognition
  • Purchase Intent
  • Brand Equity
  • Content Enjoyment

IN-HOME RESEARCH

A new custom digital testing environment facilitated in the comfort of people’s homes, creating a natural viewing experience.

100,000 Us Panel Members

can stream from the comfort of their own homes on TV, mobile, tablet or desktop

WE RECREATE DIGITAL
ENVIRONMENTS FOR YOUR EXPERIMENT.

3 STEP PROCESS

STEP 1

Qualified members are provided with
instructions on how to participate.

STEP 2

Participants install the study on their personal CTV
device and are ready to start the study.

STEP 3

Participants are compensated via digital gift card.

DIAL

WE REINVENTED THE DIAL

NEURO

IN-HOME BIOMETRICS

SURVEY DATA HAS LIMITATIONS

Although a survey is a great tool to collect metrics such as memory, it only gives you an aggregation of what an audience thought – additionally, we’ve found that once a person has formed a “view”, they tend to answer all survey questions within that view rather than thinking of each question individually. Therefore surveys are inherently limited in collecting precise data.

The beauty of Mediascience Plus Dial Data is that it is situated in time. It could be that your ad has a part that is really bad or a part that is really good – these opposites might average themselves out in survey results, but with Dial Data, feedback is collected in-sync with content therefore even overall values will be more accurate than just a survey. Mediascience Plus Dial also lives on our participants TV screens rather than as a separate hardware – our participants use their TV remote control to provide moment-by-moment feedback. Mediascience Plus Dial is compatible with TV, mobile, desktop, or laptop.

IN-HOME NEUROMETRICS

Mediascience Plus Neuro allows us to understand how programming or ads are viewed, how a product is used or consumed or service is provided – while measuring in-the-moment emotional response, followed by standard survey ratings and/or in-depth one-on-ones or focus groups.

This ‘turns living rooms across America into living laboratories’ suitable for studying behavior from product usage, cooking, and laundry, to entertainment consumption. Panelists are provided with a biometric kit to capture heart rate and GSR (Galvanic Skin Response).

ACCESS OUR IN-HOME
NEUROMETRIC PANEL
ACROSS 500 HOUSEHOLDS