NEWS & INSIGHTS

Our Impact

Legends

Episode 04: Bruce McColl (former CMO Mars)

This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO’s. Learn from Bruce’s remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing functions – and how these became part of everyday culture at Mars. The approach took Mars from seeing about 40% of its ads working effectively (measured through best-in-class single source data) to well over 70% being effective following the new approaches – delivering benefits on many fronts. An episode you won’t want to miss!