NEWS & INSIGHTS

Our Impact

Legends

Episode 03: Betsy Frank (former head of research at MTV and Time Inc)

Interview with Betsy Frank who led research at MTV and Time Inc at times when both were facing major industry disruption. Betsy’s career is characterized by her constantly stepping into lead roles in new industries (from advertising to network – then from TV to print), always navigating the tension between centralized and decentralized approaches to the research function, and always characterized by major industry disruption (at MTV with the dawn of digital and at Time Inc with the rise of mobile and tablets). An interview you won’t want to miss.