Artie Bulgrin

With 40 years of experience in advertising research, Artie Bulgrin is a highly respected thought leader in the industry. Dr. Varan and Artie explored Artie’s origin story and how his success can be attributed to his highly impactful research, strong sense of integrity, unique leadership style, and how he personifies the spirit of collaboration. His experience spans from ESPN to Ehrenberg-Bass Marketing Science Institute to Nielsen, and his stories about his time at each place are inspiring yet relatable. Today he is a Consultant to The Association of National Advertisers and a friend to those invigorated by the world of marketing research.