JOIN US ON OUR JOURNEY OF INNOVATION
TOWARDS THE FUTURE OF MARKET RESEARCH!
9:30am – 12:00pm
You can expect:
Interactive Discussions: Featuring Dr. Duane Varan and guest speakers discussing attention measurement, advances in CTV research, and addressing the evolving media and advertising landscape
Collaboration: Visionary individuals, esteemed researchers, and seasoned business professionals, all coming together with the shared aim of fostering collaborative ventures, sparking innovative ideas, and engaging in meaningful dialogues.
Guided Lab Tour: Embark on a journey through our technology during an enlightening lab tour, take part in a guided tour and experience the process behind our data-driven insights first-hand. With interactive demonstrations you will get a glimpse into the advanced capabilities of custom research platforms.
Breakfast: Enjoy an array of breakfast foods and treats during the tour.
Fueled by industry leaders’ collective insight and pioneering spirit, this is truly an unparalleled opportunity to take part in elevating industry excellence.
Duane Varan is shifting the industry’s focus from measuring “attention” to “inattention.” By emphasizing the limitations of using “eyes on screen” as the sole measure for attention, he highlights that there are several types of attention that impact viewer experience, which a single metric approach can not explain. Inattention is a more dependable construct that enables further exploration of the other factors that explain brand impact. Exploring the significance of a multi-tool approach when looking into factors such as Distraction.
Dr. Duane Varane
Insights, Samsung Ads
In a fireside chat moderated by Phillip Lomax, IAB Members Angelina Eng and Chris Bruderle will highlight the key insights from their white paper, State of Data 2022: Preparing for the New Addressability Landscape. In addressing pressing concerns and issues resulting from changing privacy laws, the report examines scalable solutions and effective strategies for marketers to reach audiences while protecting consumer privacy. The speakers will be highlighting the need for transparency, consistency across regulations, and an industry shift towards investing in First-Party Data.
Addressability & Data Center, IAB
Industry Insights & Content Strategy at IAB