AT HOME CTV RESEARCH

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If it doesn’t work in the lab, it won’t work out there.

Empirical proof of the effectiveness of
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QUALITATIVE RESEARCH PLATFORM

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At-Home CTV Research

At-home experiments on the only private CTV research channel available globally.

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THE VIEWER EXPERIENCE LAB

A Partnership with FreeWheel (A Comcast Company)
to Help the TV Industry Improve the Ad Environment for Users.

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Product Innovation

FOR The Evolving Media Landscape

GLOBAL LEADERS

Award-Winning Innovation Research and Technology
for the Media and Advertising Industry.

MediaScience® is the global leader in media and advertising innovation research with first-class research labs located in the US, UK and Australia. Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and the future of innovation.

MEDIASCIENCE FIRSTS

MediaScience was first to test all new media innovation, often before implementation, over the past 20 years.
SEE ALL
Audience measurement
Media Ratings
Audience research

“Our partnership with MediaScience has been a game changer for ESPN. They represent the state-of-the-art in lab research and have given us the ability to answer questions about media and advertising that simply couldn’t be answered any other way. I consider MediaScience a trusted partner that simple makes us smarter.”

Former VP of Research and Insights, ESPN

“In a new age where programming has bifurcated into two distinct groups, live vs. on-demand, FOX Sports business and brand is now dedicated to understanding and leveraging the power of live programming. The insights we’ve garnered from partnerships with Media Science has allowed us to measure this advantage and apply their data in the marketplace.”

VP of Strategy and Consumer Insights – Fox Sports

Questions we have answered for our clients:

How effective is our new ad format?

Do interactive ads increase purchase intent?

Is advertising on TV more effective than on social media?

How can we maximize product placement attention?

How does advertising on live sports compare to next day replays?

What methods of sponsorship produce brand lift?

Is my ad campaign more effective on OTT or linear TV?

Which content produces the strongest brand memory?

What is the most effective multimedia mix for my campaign?

Which entertainer is making the biggest impact on our program?

We answered these by measuring attention, emotion, engagement and memory.

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DR. DUANE VARAN

Mediascience CEO & Winner of the ARF Erwin Ephron Demystification Award

The Global Authority of Neuromarketing Research and Measurement

MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in the world in terms of peer-reviewed journal publications in the advertising discipline and was recently awarded the ARF’s prestigious Erwin Ephron Demystification Award.

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ADVERTISING WEEK EXPLAINS
NEUROSCIENCE IN MARKETING

ft. MediaScience EVP Phillip Lomax

Working with clients that span streaming CTV to the hottest mobile entertainment platforms in the world, Mediascience EVP, Phillip Lomax, deep dives into the intersection of Neuroscience and Marketing explaining key insights of cutting-edge innovation in media and advertising.

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GLOBAL IMPACT

MEDIASCIENCE IN THE NEWS

New IAB Study Reveals Five Misperceptions About Video Game Advertising

The new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions.

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State of Data 2022 Part II: Preparing for the New Addressability Landscape

We address the impending future of the new privacy landscape concerning all major companies with a digital presence.

How will privacy legislation and depreciation of third-party cookies impact data collection, addressability, measurement, and optimization for digital advertising and marketing?

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Report: TV Has the Unique Ability to Make Memories

We partnered with Comcast Advertising to create a report, TV Makes Memories, highlighting how ads in a TV environment have the unique ability to drive recall for viewers. This study explores how different types of ad exposures drive engagement and impact memory.

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Interviews with the leader in media and advertising innovation

PLATFORMS & MEASURES

THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY

PLATFORMS

mediascience

TV & OTT

PC

Mobile & Tablet

Audio

ad research

Theaters

OOH

Gaming & VR

In-Store

mediascience

TV & OTT

PC

Mobile & Tablet

Audio

ad research

Theaters

OOH

Gaming & VR

In-Store

MEASURES

Neurometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

focus group

Focus Group

Surveys

Neurometrics

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

focus group

Focus Group

Surveys

OUR TOOLBOX

Our Labs

3 State-of-the-Art Lab Facilities

AUSTIN

CHICAGO

NEW YORK

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ACADEMIC & BUSINESS LEADERSHIP

UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY

ACADEMIC PUBLICATIONS

MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in
the world for peer-reviewed journal publications in the advertising discipline.

SEE ACADEMIC PUBLICATIONS