THE LEADER IN MEDIA AND ADVERTISING INNOVATIONRESEARCH AND TECHNOLOGY COMPLIMENTARY STRATEGY SESSION
Award-Winning Innovation Research and Technology
for the Media and Advertising Industry
MediaScience® is the global leader in media and advertising innovation research with first-class research labs located in the US, UK and Australia. Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and the future of innovation.
MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in the world in terms of peer-reviewed journal publications in the advertising discipline and was recently awarded the ARF’s prestigious Erwin Ephron Demystification Award.
Dr. Duane Varan, winner of the ARF
Erwin Efron Demystification Award.
The Global Authority of Neuromarketing Research and Measurement
Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and consumer trends.
MediaScience is the leading provider of lab-based audience research, With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is discovering actionable insights in advertising, technology, media, and consumer trends.
OUR CLIENTS INCLUDE
Questions we have answered for our clients:
How effective is our new ad format?
Do interactive ads increase purchase intent?
Is advertising on TV more effective than on social media?
How can we maximize product placement attention?
How does advertising on live sports compare to next day replays?
What methods of sponsorship produce brand lift?
Is my ad campaign more effective on OTT or linear TV?
Which content produces the strongest brand memory?
What is the most effective multimedia mix for my campaign?
Which entertainer is making the biggest impact on our program?
We answered these by measuring attention, emotion, engagement and memory.
“Our partnership with MediaScience has been a game changer for ESPN. They represent the state-of-the-art in lab research and have given us the ability to answer questions about media and advertising that simply couldn’t be answered any other way. I consider MediaScience a trusted partner that simple makes us smarter.”
Former VP of Research and Insights, ESPN
“In a new age where programming has bifurcated into two distinct groups, live vs. on-demand, FOX Sports business and brand is now dedicated to understanding and leveraging the power of live programming. The insights we’ve garnered from partnerships with Media Science has allowed us to measure this advantage and apply their data in the marketplace.”
VP of Strategy and Consumer Insights – Fox Sports
MS IN THE NEWS
PLACE HOLDER SUBHEADER
Interviews with the leader in media and advertising innovation
PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
TV & OTT
Mobile & Tablet
Gaming & VR
TV & OTT
Mobile & Tablet
Gaming & VR
(Heart Rate, EDA)
5 State-of-the-art Lab Facilities
FOR The Evolving Media Landscape
Brand Integration Research
Measure and quantify the effectiveness of product placements and brand integrations.
In Lab Custom Research
World-class custom research. Our flagship product for over 13 years and hundreds of studies.
Creative Advertising Research
Perfect your advertising by directly measuring the three steps of Ad Success, Attention, Engagement, and Memory.
The future of focus groups – available online. Get real time results and a powerful unique toolset
ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME
THE BENCHMARK SERIES
The Powerful Impact of Ad Placement
A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long-term memory as well as brand lift.
The first set of results show that advertising in news is more effective than advertising on social media platforms.
The second set of results of the study provide definitive proof that advertising in premium media is more effective than run of the internet.
Exploring the Halo Effect
We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.
Multiple Dimensions of Attention to Advertising
Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Neurometrics, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…