THE LEADER IN MEDIA AND ADVERTISING INNOVATION
RESEARCH AND TECHNOLOGY COMPLIMENTARY STRATEGY SESSIONAward-Winning Innovation Research and Technology
for the Media and Advertising Industry
MediaScience® is the global leader in media and advertising innovation research with first-class research labs located in the US, UK and Australia. Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and the future of innovation.
MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in the world in terms of peer-reviewed journal publications in the advertising discipline and was recently awarded the ARF’s prestigious Erwin Ephron Demystification Award.
Dr. Duane Varan, winner of the ARF
Erwin Efron Demystification Award.
The Global Authority of Neuromarketing Research and Measurement
Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and consumer trends.
MediaScience is the leading provider of lab-based audience research, With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is discovering actionable insights in advertising, technology, media, and consumer trends.
OUR CLIENTS INCLUDE








Questions we have answered for our clients:
We answered these by measuring attention, emotion, engagement and memory.
TESTIMONIALS
MEDIASCIENCE FIRSTS





GLOBAL IMPACT
MS IN THE NEWS
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PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
PLATFORMS

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store
MEASURES

Neurometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys

Neurometrics

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys
Our Labs
5 State-of-the-art Lab Facilities
AUSTIN
CHICAGO
NEW YORK
LONDON
PERTH


Product Innovation
FOR The Evolving Media Landscape
Brand Integration Research
Measure and quantify the effectiveness of product placements and brand integrations.
In Home Research
At-home experiments across our worldwide panel. Through our proprietary platform.
In Lab Custom Research
World-class custom research. Our flagship product for over 13 years and hundreds of studies.
Creative Advertising Research
Perfect your advertising by directly measuring the three steps of Ad Success, Attention, Engagement, and Memory.
HARK Connect
The future of focus groups – available online. Get real time results and a powerful unique toolset
ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME

THE BENCHMARK SERIES
The Powerful Impact of Ad Placement
A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long-term memory as well as brand lift.
The first set of results show that advertising in news is more effective than advertising on social media platforms.
The second set of results of the study provide definitive proof that advertising in premium media is more effective than run of the internet.
Exploring the Halo Effect
We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.
Multiple Dimensions of Attention to Advertising
Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Neurometrics, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…
ACADEMIC PUBLICATIONS
















