Media Science

CUSTOM RESEARCH

Using our measures, we will design a study specifically to answer
your research questions.

FREQUENT RESEARCH TOPICS INCLUDE:

  • Advertising Effectiveness
  • New Ad Model / Format Effectiveness
  • Brand Integration & Sponsorship Effectiveness
  • Program / Pilot Testing
  • UX / Usability Testing
  • Cross-platform / Channel Effectiveness
  • Interactive Ad Model Effectiveness
  • Pod Architecture
  • OTT / CTV Effectiveness
  • New Platform Effectiveness

Examples of Research Questions we have answered for our partners:

What are the most powerful creative advertising executions on ‘PLATFORM X’ across various brand categories?

Which ad formats produce the most visual and cognitive attention?

Which ad formats translate to stronger brand memory?

Which ad formats have the strongest impact on brand KPIs?

Do ‘PLATFORM X’ ad formats perform differently across Desktop versus Mobile platforms?

How do ‘PLATFORM X’ ads compare to ads in other competitive platforms?

RESEARCH TOOLS WE USE

Biometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

focus group

Focus Group

Surveys

PROPRIETARY AD INSERTION AND PLATFORM SIMULATION

MediaScience develops custom software to conduct research on Social Media and Digital Advertising platforms. Our goal is to maximize the potential of such environments when measuring their impact.

Our proprietary ad insertion software injects ads into native feeds of popular social media and feed-based digital environments. Alternatively, we also rebuild social platforms from scratch to completely control all content exposed. Custom posts can feature video and display ads with customized details (such as brand, caption, likes, etc.)

We support the following environments:

PLATFORMS WE TEST ON

mediascience

TV & OTT

PC

Mobile & Tablet

Audio

ad research

Theaters

OOH

Gaming & VR

In-Store