by MediaScience | Jun 2, 2020 | News
The lines are blurring between TV’s role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth of addressable TV households. According to the Video Advertising Bureau (VAB), 54% of U.S. TV homes can receive...
by MediaScience | Jun 2, 2020 | News
Austin, TX, January 29, 2020 HARK Connect, a division of MediaScience, advances qualitative research to take advantage of digital technology harnessing control over information and enhancing the total experience for clients, moderators and facilities. The company...
by MediaScience | Jun 2, 2020 | News
Shorter form ads can at least match the performance of 15-second commercials on various important metrics for brands, according to a paper published in the Journal of Advertising Research (JAR). The analysis was written by Duane Varan (from research firm MediaScience)...
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