by MediaScience | Jan 12, 2022 | News
Over the years, neuroscience has emerged as a vital crux for market research studies. Neuromarketing techniques have become advantageous over regular market research as it helps marketers tap into the most important facets of marketing—emotions and motivations of... 
by MediaScience | Jun 2, 2020 | News
NEW YORK: Short-form ads that last approximately six seconds offer distinct benefits for brands, but should be used as part of a “portfolio” with more traditional, longer formats. Duane Varan, CEO of research firm MediaScience, made these recommendations during a... 
by MediaScience | Jun 2, 2020 | News
Watch Showtime for hours, and you’ll see such high-quality dramas as “Homeland,” “Ray Donovan” or “Shameless.” Commercials, however, have never been part of the deal. Nor are they the main attraction at streaming-video hubs, where consumers expect high-quality... 
by MediaScience | Jun 2, 2020 | News
RESTON, VA, June 24, 2019 – Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining... by MediaScience | Jun 2, 2020 | News
With the 2020 presidential campaign season underway, a new cycle of debates has been set in motion — complete with perpetual analysis as to what transpired in each. But the accuracy of polls and post-debate surveys are limited by their dependence on voters’ stated... 
by MediaScience | Jun 2, 2020 | News
YouTube is bringing its most high-impact ad product — the Masthead — to viewers who consume content on their smart television sets. The format was previously only available on mobile and desktop devices. The Masthead, a video ad that spans the full width of the top of...
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