LEGENDS OF MEDIA RESEARCH

Our Impact

Episode 18: Horst Stipp (EVP Research & Innovation – ARF)

Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF. The episode includes great stories from the pilot testing for Seinfield, numerous social effects studies (including on television violence and copycat...

Episode 17: Gian Fulgoni (Former CEO of both IRI and Comscore)

Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award under the sun! And his impact on our industry has been massive - particularly with the introduction of...

Episode 16: Barry Blyn

Barry is perhaps the best story-teller in our industry. His presentations weave a narrative that take you on an emotional journey as you discover insights along the way. Come discover the secrets of Barry's craft - and discovery key strategies for delivering bad news....

Episode 15: Natalie Bordes (CRO – Yahoo)

Summary: Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics Officer at Yahoo. Nathalie shares amazing insights around the challenges of cross-platform...

Episode 09: Colleen Fahey-Rush (CRO – Paramount)

Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount. Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus's global expansion and so much...

Episode 08: Bryon Schafer (SVP Research -Vevo)

Summary: Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment. Bryon shares fascinating insights about new ad models,...

Episode 06: Duane Varan (CEO MediaScience and series host)

Summary: To launch our second season, MediaScience EVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host. The episode explores research revealing insights for neuromarketing, innovation, program...

Episode 05: Byron Sharp (Director – Ehrenberg Bass Institute)

Summary: Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more! Byron will get you questioning...

Episode 04: Bruce McColl (former CMO Mars)

Summary:This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's. Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing...

Episode 02: Alan Wurtzel (former President of NBC News)

Summary: Interview with former President of NBC Research, Alan Wurtzel. Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices. Alan is another...

Episode 01: Artie Bulgrin (former head of research at ESPN)

Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades. Includes great stories about how research contributed to the creation of ESPN original content in 2001, Artie's role in driving the Disney Media &...