LEGENDS OF MEDIA RESEARCH

Our Impact

Episode 09: Colleen Fahey-Rush (CRO – Paramount)

Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount. Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus's global expansion and so much more.

Episode 08: Bryon Schafer (SVP Research -Vevo)

Summary: Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment. Bryon shares fascinating insights about new ad models,...

Episode 06: Duane Varan (CEO MediaScience and series host)

Summary: To launch our second season, MediaScience EVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host. The episode explores research revealing insights for neuromarketing, innovation, program...

Episode 04: Bruce McColl (former CMO Mars)

This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's. Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing functions...

Episode 02: Alan Wurtzel (former President of NBC News)

Interview with former President of NBC Research, Alan Wurtzel. Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices. Alan is another member of...

Episode 01: Artie Bulgrin (former head of research at ESPN)

Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades. Includes great stories about how research contributed to the creation of ESPN original content in 2001, Artie's role in driving the Disney Media &...