LEGENDS OF MEDIA RESEARCH

Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator.  In this episode she share insights about all things multi-platform and takes us on a journey exploring her career across CBS,...

A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media.  Come discover all about media currencies and why the evolution of common currencies is so challenging!  

Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer.  Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogilvy Awards for...

Summary: Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste. In this episode, he shares stories from the golden age of magazines - with important lessons for the future (particularly around the importance of...

Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount. Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus's global expansion and so much more.

Summary: Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment. Bryon shares fascinating insights about new ad models,...

A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disney restructure, Nielsen saga and so much more) and the future of television.

Summary: To launch our second season, MediaScience EVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host. The episode explores research revealing insights for neuromarketing, innovation, program...

Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more!  Byron will get you questioning...

This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's. Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing functions...

Interview with Betsy Frank who led research at MTV and Time Inc at times when both were facing major industry disruption. Betsy's career is characterized by her constantly stepping into lead roles in new industries (from advertising to network - then from TV to...

Interview with former President of NBC Research, Alan Wurtzel. Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices. Alan is another member of...

Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades. Includes great stories about how research contributed to the creation of ESPN original content in 2001, Artie's role in driving the Disney Media &...