by MediaScience | Jun 2, 2022 | legends
Scott was the magazine industry’s leading researcher, having led research at both Time Warner and Condé Naste. In this episode he shares stories from the golden age of magazines – with important lessons for the future (particularly around the importance... by MediaScience | May 9, 2022 | legends
Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount. Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus’s global expansion and so much... by MediaScience | Mar 20, 2022 | legends
Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment. Bryon shares fascinating insights about new ad models, the future... by MediaScience | Feb 19, 2022 | legends
A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disney restructure, Nielsen saga and so much more) and the future of television. by MediaScience | Jan 24, 2022 | legends
To launch our second season, MediaScience SVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host. The episode explores research revealing insights for neuromarketing, innovation, program context... by MediaScience | Dec 13, 2021 | legends
Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more! Byron will get you questioning...
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