by MediaScience | Jul 25, 2023 | Highlighted, News
Ensuring quality experience for viewers throughout the current array of advertising channels has become paramount in the increasingly competitive ad marketplace. FreeWheel addresses the multiple issues regarding advertising outside of the traditional linear ad... 
by MediaScience | Sep 20, 2022 | Case Studies, Highlighted
Original article The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both... 
by MediaScience | Sep 19, 2022 | ARTICLES, Case Studies, Highlighted
Download White Paper here. State privacy laws coming into effect in 2023 will significantly impact marketers’ use of data, and managing legal standards will remain challenging, according to data released Tuesday by the Interactive Advertising Bureau. The...
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