Repurposed ads: Hulu x MediaScience

Repurposed ads: Hulu x MediaScience

MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...
Correctly Identifying In-Market Success

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this collaborative study between Mars, the Ehrenberg-Bass Institute and MediaScience, our experimental design paired sales...