by MediaScience | Oct 13, 2020 | Case Studies, Featured
MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy... 
by MediaScience | Oct 9, 2020 | Case Studies, Featured
Effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google used a variety of measures to differentiate between high attention and inattention ads, ultimately proving... 
by MediaScience | Jun 10, 2020 | Case Studies, Featured
Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this collaborative study between Mars, the Ehrenberg-Bass Institute and MediaScience, our experimental design paired sales...
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