National Hockey League Case Study

National Hockey League Case Study

Digitally Enhanced Dasherboards (DED) represent the National Hockey League’s (NHL) latest advertising innovation, which was implemented by the end of last year. This new advertising format was introduced to replace the previous system on arena rink boards,...
The Bigger Picture (White Paper)

The Bigger Picture (White Paper)

Research that explores how video advertising across a combination of connected TV, desktop and mobile devices impacts brand outcomes. Read the article here. In 2022, advertisers worldwide plan to allocate $20.3 billion toward CTV advertising. Why? Because CTV has...