by MediaScience | Oct 11, 2021 | Case Studies
See original article here A recent study shows that TikTok ads drive strong brand recall and positive sentiment across various view durations. The study was conducted in partnership with MediaScience and shows that brands on TikTok are more memorable and perceived... 
by MediaScience | Aug 30, 2021 | Case Studies
Premium digital environments matter, but how does premium digital video compare? Original article Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium... 
by MediaScience | Aug 30, 2021 | Case Studies
Original article Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium Digital is a subdivision of the Premium Content Alliance. Not all digital media is... 
by MediaScience | Jul 23, 2021 | Case Studies
PARTNER: ABC, Formerly Sears Case Study Brand Integrations are part of the future of advertising. Our work measuring brand integrations has impacted many TV and OTT Networks. What work has your network or brand done towards measuring integrations? With audiences... 
by MediaScience | Mar 21, 2021 | Case Studies
Original article The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both... 
by MediaScience | Oct 13, 2020 | Case Studies
Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries. Guided by this...
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