by MediaScience | Apr 8, 2023 | Case Studies
Research that explores how video advertising across a combination of connected TV, desktop and mobile devices impacts brand outcomes. Read the article here. In 2022, advertisers worldwide plan to allocate $20.3 billion toward CTV advertising. Why? Because CTV has... 
by MediaScience | Mar 13, 2023 | Case Studies
Sizable audiences are at play, yet in-game ad networks and programmatic remain undervalued and underutilized. The report was released at IAB PlayFronts 2023 and can be downloaded here. Read original article here. New York – March 8, 2023 – Two out of every three... 
by MediaScience | Nov 7, 2022 | Case Studies
With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent. Kargo and SmartCommerce, in partnership with MediaScience, conducted... 
by MediaScience | Oct 17, 2022 | ARTICLES, Case Studies
Read the original article here. Download TV MAKES MEMORIES here. Comcast Advertising’s latest report, TV Makes Memories, highlights how ads in a TV environment have the unique ability to drive recall for viewers. This study, produced in partnership with MediaScience,... 
by MediaScience | Sep 20, 2022 | Case Studies, Highlighted
Original article The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both... 
by MediaScience | Sep 19, 2022 | ARTICLES, Case Studies, Highlighted
Download White Paper here. State privacy laws coming into effect in 2023 will significantly impact marketers’ use of data, and managing legal standards will remain challenging, according to data released Tuesday by the Interactive Advertising Bureau. The...
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