Articles

This paper describes categories for landscape elements in the language of the Yindjibarndi people, a community of Indigenous Australians. Yindjibarndi terms for topographic features were obtained from dictionaries, and augmented and refined through discussions with local language experts in the Yindjibarndi community. In this paper, the Yindjibarndi terms for convex landforms and for water bodies are compared to English-language terms used to describe the Australian landscape, both in general terms and in the AUSLIG Gazetteer.

Studies of the moderating effect of social support on the direct effects of occupational stressors have yielded conflicting results that have differed in direction and significance. These differences may have been due to the narrow range and/or poor quality of the measures used. Also, males and females may differ in their perceptions of stress sources and outcomes and their use of social support across stressors. This study used the well-validated Pressure Management Indicator (PMI) to measure social support and eight sources and nine outcomes of occupational stress in a sample of 204 Australian managers (55 per cent females, mean age 41.4 years) from various companies.

MediaScience is the leading provider of lab-based media and advertising research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin,...

The digitisation of both broadcast and subscription television has attracted considerable attention globally over the past few years. In a few markets, including Australia, regulators have sought to help stimulate the conversion from analogue to digital free-to-air broadcast infrastructure.

The website schema is conceptualized as the consumer’s set of beliefs about information locations, and routes to those locations, on a website. A meta-analysis of three studies, one of them with a student sample and two with consumer samples, provides evidence that congruence between a consumer’s website schema and the actual structure of a particular site is associated with the site being rated easier to navigate, a more favorable attitude toward brands advertised on the site, and higher quality brand decisions.

This paper examines search across competing e-commerce sites. By analyzing panel data from over 10,000 Internet households and three commodity-like products (books, compact discs (CDs), and air travel services), we show that the amount of online search is actually quite limited. On average, households visit only 1.2 book sites, 1.3 CD sites, and 1.8 travel sites during a typical active month in each category.

MediaScience is the leading provider of lab-based media and advertising research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin,...

Indigenous people around the world are becoming more interested in information technology because they see it as a way to preserve their traditional cultures for future generations as well as a way to provide their communities with economic and social renewal. However, the cost of the new technologies, geographic isolation, and a lack of computer literacy have made it difficult for indigenous people to adopt IT.

Advertising agencies must respond to changes in television viewing patterns. The advent of new technologies – personal video recorders (PVR), internet protocol television, interactive television portable video and video-on-demand – has greatly affected media consumption.

Marketers face a myriad of decisions when developing a Web site for e-commerce. In this article, we attempt to organize our current understanding of consumer behavior into streams of research that address the development of marketplaces for the digital economy.