PARTNER: ABC, Formerly Sears Case Study
Brand Integrations are part of the future of advertising.
Our work measuring brand integrations has impacted many TV and OTT Networks.
What work has your network or brand done towards measuring integrations? With audiences becoming normalized to SVOD models, it is critical to integrate brands in this new format. By choosing SVOD, platforms may lose the opportunity to create revenue through traditional ad pods, therefore it is necessary to maximize and accurately quantify the value of your brand placement opportunities.
THE KEY IS TO EXECUTE ON SPECIFIC COMMUNICATION OBJECTIVES WHEN FEATURING THE PRODUCT:
01.- By featuring this product in this scene within the context of the show, does the placement increase Purchase Intent, Memory, Brand Attitude?
02.- What are the visual attention affects, the biometric intensity levels during each moment my product or brand is featured?
03.- How did the product placement impact the program? Were there positive or negative affects?
