Research that explores how video advertising across a combination of connected TV, desktop and mobile devices impacts brand outcomes.

Read the article here.

In 2022, advertisers worldwide plan to allocate $20.3 billion toward CTV advertising. Why? Because CTV has proven to be one of the fastest-growing channels, with over 80% of households now owning at least one CTV device.
While CTV should no doubt play a role in every brand’s digital strategy, it’s important to look at the bigger picture of how advertising on the bigger screen can work together with advertising on desktop and mobile to activate consumers at each stage of the buying journey.

VDX.tv commissioned research firm MediaScience on a study to better understand how the synergy of video advertising across connected TV (CTV), desktop & mobile devices can drive brand outcomes.

• What impact video advertising across a combination of CTV, desktop and mobile devices has on ad effectiveness metrics like brand awareness, opinion, and purchase intent.
• How CTV, desktop and mobile screens can work together to activate each stage of the buying journey.
• Why marketers need to embrace the unique roles CTV, desktop and mobile screens play within their media strategies.

Read the full White Paper here.