Seeking the Moment of Ad Impact on Mobile – The Relevance of Time in Viewability Standards – 2016 TLDR: Mobile experiences only require .5 of a second exposure to have ad recall effects. Most advertisers have the same question: do my digital ads have the opportunity to be seen? In partnership with ESPN, MediaScience conducted an eye tracking and self-report experiment to answer the following questions:
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Seeking the Moment of Ad Impact on Mobile
