CASE STUDIES
Our Impact
INTRO TO CASE STUDIES
Over the past 12 years, our team has collaborated with some of the most innovative and successful companies. We have conducted over 800 custom studies and tested more than 50 new ad models. We are recognized in the industry for our quality of research, our contributions to academia, and being at the cutting edge of innovation within media and advertising.
Much of the work MediaScience does is for strategic research purposes, therefore 99% of our research cannot be shared in the public domain to honor our commitments to our partners. Here are a few examples of research that have been presented in the public domain.
MediaScience also self-funds research that creates a positive impact on the media and entertainment industry and elevates the industry as a whole.
Good Morning America: Making the Weather Rain
Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested several ad models and demonstrated the...
End of Live Game Advertising
In live sports, you don’t know when the game is going to end. If the game ends early, there is a lot of content that is not very compelling before SportsCenter. We tested different approaches to using this space to find out the correct approach – so that the...
The Effects of Commercial Length On Advertising Impact
The Effects of Commercial Length On Advertising Impact What Short Advertisements Can and Cannot Deliver Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman DOI: 10.2501/JAR-2019-036 Published 1 March 2020 TLDR: Ad Duration Effects - :06 Ads Deliver 60% of...
Seeking the Moment of Ad Impact on Mobile
Seeking the Moment of Ad Impact on Mobile - The Relevance of Time in Viewability Standards - 2016 TLDR: Mobile experiences only require .5 of a second exposure to have ad recall effects. Most advertisers have the same question: do my digital ads have the opportunity...
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this collaborative study between Mars, the Ehrenberg-Bass Institute and MediaScience, our experimental design paired sales...
The 2016 Presidential Debate
The 2016 Presidential Debate What People Say is Often Different from How They Feel TLDR: Self-Report Data is often very limited and biometrics sometimes tell a different impact story. Understanding this limitation is critical in high importance situations - such as a...
Intro to CASE STUDIES
Over the past 12 years, our team has worked with some of the most innovative and successful companies in over 500 custom, unique studies. We have test more than 50 new ad models over the years and are recognized in the industry for our work in new ad formats. Much of...