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MediaScience partner with Kargo and SmartCommerce in research study: AD TO CART Advertising Fundamentals for a Collapsed Consumer Journey

MediaScience partner with Kargo and SmartCommerce in research study

With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent.

Kargo and SmartCommerce, in partnership with MediaScience, conducted a research study to better understand how impactful ad formats coupled with click-to-cart technology can lead to favorable brand attitudes, better E-commerce experiences and increased conversions vs. standard banner ads.

Key Takeaways:

  • Splashy creative executions & messaging work 2X as hard
  • Personalizing the post-click experience is a must for marketers
  • Consumers are 2X more likely to recall a shoppable ad vs. standard banner
  • 50% of users preferred quicker, more convenient carting capabilities
  • Ads within contextually relevant environments are 2X more likely to influence buying decisions

Read the full report here.