CASE STUDIES

Our Impact

The Viewer Experience Lab: FreeWheel spearheads a new viewer-focused initiative in partnership with MediaScience

Ensuring quality experience for viewers throughout the current array of advertising channels has become paramount in the increasingly competitive ad marketplace. FreeWheel addresses the multiple issues regarding advertising outside of the traditional linear ad…

The Benchmark Series: The Powerful Impact of Ad Placement

Original article The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both…

IAB Estimates 80% Of Data Will Be Ignored Based On 2023 Legislation

State privacy laws coming into effect in 2023 will significantly impact marketers’ use of data, and managing legal standards will remain challenging, according to data released Tuesday by the Interactive Advertising Bureau.

INTRO TO CASE STUDIES

Over the past 12 years, our team has collaborated with some of the most innovative and successful companies. We have conducted over 800 custom studies and tested more than 50 new ad models. We are recognized in the industry for our quality of research, our contributions to academia, and being at the cutting edge of innovation within media and advertising.

Much of the work MediaScience does is for strategic research purposes, therefore 99% of our research cannot be shared in the public domain to honor our commitments to our partners. Here are a few examples of research that have been presented in the public domain.

MediaScience also self-funds research that creates a positive impact on the media and entertainment industry and elevates the industry as a whole.

National Hockey League Case Study

National Hockey League Case Study

Digitally Enhanced Dasherboards (DED) represent the National Hockey League's (NHL) latest advertising innovation, which was implemented by the end of last year. This new advertising format was introduced to replace the previous system on arena rink boards, allowing...

The Bigger Picture (White Paper)

The Bigger Picture (White Paper)

Research that explores how video advertising across a combination of connected TV, desktop and mobile devices impacts brand outcomes. Read the article here. In 2022, advertisers worldwide plan to allocate $20.3 billion toward CTV advertising. Why? Because CTV has...

Not all Digital Video is Equal

Not all Digital Video is Equal

Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium Digital is a subdivision of the Premium Content Alliance.

Do premium environments deliver better results?

Do premium environments deliver better results?

The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet. Commissioned by ThinkPremiumDigital, The Benchmark Series has been overseen by Dr Duane Varan, CEO of audience research lab MediaScience.

Validating the value of Brand Integration

Validating the value of Brand Integration

PARTNER: ABC, Formerly Sears Case Study Brand Integrations are part of the future of advertising. Our work measuring brand integrations has impacted many TV and OTT Networks. What work has your network or brand done towards measuring integrations? With audiences...

Exploring the Halo Effect:  MediaScience X Effectv

Exploring the Halo Effect: MediaScience X Effectv

Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries. Guided by this...

Repurposed ads: Hulu x MediaScience

Repurposed ads: Hulu x MediaScience

MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...

The Bachelor – A DIAMOND IN THE ROUGH

The Bachelor – A DIAMOND IN THE ROUGH

This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...

Good Morning America: Making the Weather Rain

Good Morning America: Making the Weather Rain

Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested several ad models and demonstrated the...

End of Live Game Advertising

End of Live Game Advertising

In live sports, you don’t know when the game is going to end. If the game ends early, there is a lot of content that is not very compelling before SportsCenter. We tested different approaches to using this space to find out the correct approach – so that the...

The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact What Short Advertisements Can and Cannot Deliver Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman DOI: 10.2501/JAR-2019-036 Published 1 March 2020 TLDR: Ad Duration Effects - :06 Ads Deliver 60% of...

Seeking the Moment of Ad Impact on Mobile

Seeking the Moment of Ad Impact on Mobile

Seeking the Moment of Ad Impact on Mobile - The Relevance of Time in Viewability Standards - 2016 TLDR: Mobile experiences only require .5 of a second exposure to have ad recall effects. Most advertisers have the same question: do my digital ads have the opportunity...

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this collaborative study between Mars, the Ehrenberg-Bass Institute and MediaScience, our experimental design paired sales...

The 2016 Presidential Debate

The 2016 Presidential Debate What People Say is Often Different from How They Feel TLDR: Self-Report Data is often very limited and biometrics sometimes tell a different impact story. Understanding this limitation is critical in high importance situations - such as a...

Intro to CASE STUDIES

Over the past 12 years, our team has worked with some of the most innovative and successful companies in over 500 custom, unique studies. We have test more than 50 new ad models over the years and are recognized in the industry for our work in new ad formats. Much of...