INTRO TO CASE STUDIES
Over the past 12 years, our team has collaborated with some of the most innovative and successful companies. We have conducted over 800 custom studies and tested more than 50 new ad models. We are recognized in the industry for our quality of research, our contributions to academia, and being at the cutting edge of innovation within media and advertising.
Much of the work MediaScience does is for strategic research purposes, therefore 99% of our research cannot be shared in the public domain to honor our commitments to our partners. Here are a few examples of research that have been presented in the public domain.
MediaScience also self-funds research that creates a positive impact on the media and entertainment industry and elevates the industry as a whole.
Understanding attention on TikTok: Ads drive strong brand impact across view durations
A recent study shows that TikTok ads drive strong brand recall and positive sentiment across various view durations. The study was conducted in partnership with MediaScience and shows that brands on TikTok are more memorable and perceived more positively than brands on competitive platforms.
Not all Digital Video is Equal
Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium Digital is a subdivision of the Premium Content Alliance.
Do premium environments deliver better results?
The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet. Commissioned by ThinkPremiumDigital, The Benchmark Series has been overseen by Dr Duane Varan, CEO of audience research lab MediaScience.
Validating the value of Brand Integration
PARTNER: ABC, Formerly Sears Case Study Brand Integrations are part of the future of advertising. Our work measuring brand integrations has impacted many TV and OTT Networks. What work has your network or brand done towards measuring integrations? With audiences...
The Benchmark Series: The Powerful Impact of Ad Placement
Original article The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both...
Exploring the Halo Effect: MediaScience X Effectv
Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries. Guided by this...
Repurposed ads: Hulu x MediaScience
MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...
Google Study Explores the Multiple Dimensions of Attention to Advertising
Effectiveness found to be determined by high attention using various measures. September 24, 2020 - A recent study conducted by MediaScience with Google used a variety of measures to differentiate between high attention and inattention ads, ultimately proving that...
The Bachelor – A DIAMOND IN THE ROUGH
This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...
The Value of News Environment to Ad Placements
All studies prior to this had looked at context effects by measuring the impact after the ad exposure. The problem with this approach is there is an interaction between the program and the ad. If you test with different sets of...