CASE STUDIES

Our Impact

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Intro to CASE STUDIES

Over the past 12 years, our team has worked with some of the most innovative and successful companies in over 500 custom, unique studies.

We have test more than 50 new ad models over the years and are recognized in the industry for our work in new ad formats.

Much of the work MediaScience does is for strategic research purposes, therefore 99% of our research cannot be shared in the public domain to honor our commitments to our partners. Here are a few examples of research that we have done that have been presented in the public domain.

MediaScience also self-funds research projects that we think create a positive impact on the media and entertainment industry and are important to elevating the industry as a whole. These independent research experiments are made available to our partners through the MediaScience Academy Vault.

Not all Digital Video is Equal

Not all Digital Video is Equal

Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium Digital is a subdivision of the Premium Content Alliance.

Do premium environments deliver better results?

Do premium environments deliver better results?

The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet. Commissioned by ThinkPremiumDigital, The Benchmark Series has been overseen by Dr Duane Varan, CEO of audience research lab MediaScience.

Validating the value of Brand Integration

Validating the value of Brand Integration

PARTNER: ABC, Formerly Sears Case Study Brand Integrations are part of the future of advertising. Our work measuring brand integrations has impacted many TV and OTT Networks. What work has your network or brand done towards measuring integrations? With audiences...

The Benchmark Series: The Powerful Impact of Ad Placement

The Benchmark Series: The Powerful Impact of Ad Placement

Original article The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both...

Exploring the Halo Effect:  MediaScience X Effectv

Exploring the Halo Effect: MediaScience X Effectv

Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries. Guided by this...

Repurposed ads: Hulu x MediaScience

Repurposed ads: Hulu x MediaScience

MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...

The Bachelor – A DIAMOND IN THE ROUGH

The Bachelor – A DIAMOND IN THE ROUGH

This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...

The Value of News Environment to Ad Placements

The Value of News Environment to Ad Placements

All studies prior to this had looked at context effects by measuring the impact after the ad exposure. The problem with this approach is there is an interaction between the program and the ad. If you test with different sets of...

Good Morning America: Making the Weather Rain

Good Morning America: Making the Weather Rain

Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested several ad models and demonstrated the...