CASE STUDIES
Our Impact
INTRO TO CASE STUDIES
Over the past 12 years, our team has collaborated with some of the most innovative and successful companies. We have conducted over 800 custom studies and tested more than 50 new ad models. We are recognized in the industry for our quality of research, our contributions to academia, and being at the cutting edge of innovation within media and advertising.
Much of the work MediaScience does is for strategic research purposes, therefore 99% of our research cannot be shared in the public domain to honor our commitments to our partners. Here are a few examples of research that have been presented in the public domain.
MediaScience also self-funds research that creates a positive impact on the media and entertainment industry and elevates the industry as a whole.
The Bigger Picture (White Paper)
Research that explores how video advertising across a combination of connected TV, desktop and mobile devices impacts brand outcomes. Read the article here. In 2022, advertisers worldwide plan to allocate $20.3 billion toward CTV advertising. Why? Because CTV has...
New IAB Study Reveals Five Misperceptions About Video Game Advertising
Sizable audiences are at play, yet in-game ad networks and programmatic remain undervalued and underutilized. The report was released at IAB PlayFronts 2023 and can be downloaded here. Read original article here. New York – March 8, 2023 – Two out of every three...
MediaScience partner with Kargo and SmartCommerce in research study: AD TO CART Advertising Fundamentals for a Collapsed Consumer Journey
With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent. Kargo and SmartCommerce, in partnership with MediaScience, conducted...
Report: TV Has the Unique Ability to Make Memories
Read the original article here. Download TV MAKES MEMORIES here. Comcast Advertising’s latest report, TV Makes Memories, highlights how ads in a TV environment have the unique ability to drive recall for viewers. This study, produced in partnership with MediaScience,...
The Benchmark Series: The Powerful Impact of Ad Placement
Original article The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both...
IAB Estimates 80% Of Data Will Be Ignored Based On 2023 Legislation
State privacy laws coming into effect in 2023 will significantly impact marketers’ use of data, and managing legal standards will remain challenging, according to data released Tuesday by the Interactive Advertising Bureau.
Understanding attention on TikTok: Ads drive strong brand impact across view durations
A recent study shows that TikTok ads drive strong brand recall and positive sentiment across various view durations. The study was conducted in partnership with MediaScience and shows that brands on TikTok are more memorable and perceived more positively than brands on competitive platforms.
Not all Digital Video is Equal
Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium Digital is a subdivision of the Premium Content Alliance.
Do premium environments deliver better results?
The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet. Commissioned by ThinkPremiumDigital, The Benchmark Series has been overseen by Dr Duane Varan, CEO of audience research lab MediaScience.
Validating the value of Brand Integration
PARTNER: ABC, Formerly Sears Case Study Brand Integrations are part of the future of advertising. Our work measuring brand integrations has impacted many TV and OTT Networks. What work has your network or brand done towards measuring integrations? With audiences...
Exploring the Halo Effect: MediaScience X Effectv
Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries. Guided by this...
Repurposed ads: Hulu x MediaScience
MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...
Google Study Explores the Multiple Dimensions of Attention to Advertising
Effectiveness found to be determined by high attention using various measures. September 24, 2020 - A recent study conducted by MediaScience with Google used a variety of measures to differentiate between high attention and inattention ads, ultimately proving that...
The Bachelor – A DIAMOND IN THE ROUGH
This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...
The Value of News Environment to Ad Placements
All studies prior to this had looked at context effects by measuring the impact after the ad exposure. The problem with this approach is there is an interaction between the program and the ad. If you test with different sets of...
Good Morning America: Making the Weather Rain
Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested several ad models and demonstrated the...
End of Live Game Advertising
In live sports, you don’t know when the game is going to end. If the game ends early, there is a lot of content that is not very compelling before SportsCenter. We tested different approaches to using this space to find out the correct approach – so that the...
The Effects of Commercial Length On Advertising Impact
The Effects of Commercial Length On Advertising Impact What Short Advertisements Can and Cannot Deliver Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman DOI: 10.2501/JAR-2019-036 Published 1 March 2020 TLDR: Ad Duration Effects - :06 Ads Deliver 60% of...
Seeking the Moment of Ad Impact on Mobile
Seeking the Moment of Ad Impact on Mobile - The Relevance of Time in Viewability Standards - 2016 TLDR: Mobile experiences only require .5 of a second exposure to have ad recall effects. Most advertisers have the same question: do my digital ads have the opportunity...
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this collaborative study between Mars, the Ehrenberg-Bass Institute and MediaScience, our experimental design paired sales...
The 2016 Presidential Debate
The 2016 Presidential Debate What People Say is Often Different from How They Feel TLDR: Self-Report Data is often very limited and biometrics sometimes tell a different impact story. Understanding this limitation is critical in high importance situations - such as a...
Intro to CASE STUDIES
Over the past 12 years, our team has worked with some of the most innovative and successful companies in over 500 custom, unique studies. We have test more than 50 new ad models over the years and are recognized in the industry for our work in new ad formats. Much of...