WE USE SCIENCE TO
Variable-controlled experiments give you a clear direction to what is and isn’t working by the millisecond.
Where is the viewers’ visual attention and visual field (eye gaze) in any given scene?
Can we assign specific areas a monetary value for ad sales based on placement and time spent on screen?
How does exposure to an integration change the way that audiences experience adjoining ads?
How does the content and context of a scene impact product integrations?
What are the “rules” or heuristic cues for a brand integration playbook?
We can make brand integrations more effective than ever before.
Brand Integrations already offer a significant opportunity compared to traditional advertising, and with our best-in-class experimental design and proprietary methodology.