WE USE SCIENCE TO
Variable-controlled experiments give you a clear direction to what is and isn’t working by the millisecond.
Where is the viewers’ visual attention and visual field (eye gaze) in any given scene?
Can we assign specific areas a monetary value for ad sales based on placement and time spent on screen?
How does exposure to an integration change the way that audiences experience adjoining ads?
How does the content and context of a scene impact product integrations?
What are the “rules” or heuristic cues for a brand integration playbook?
We can make brand integrations more effective than ever before.
Brand Integrations already offer a significant opportunity compared to traditional advertising, and with our best-in-class experimental design and proprietary methodology.
MEASURE THE TRUE VALUE
OF PRODUCT PLACEMENT
Using MediaScience’s proprietary methodology, Networks, Platforms, and Brands can now test the value of product placements even after media have been produced.
SHOWCASE OUR FINDINGS
Showcase our findings to your clients to show them visual attention on a millisecond basis and the physiological response to how integrations change the way adjacent advertisements are seen by audiences.
The Bachelor – a Diamond In the Rough
This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers…
Validating the value of Brand Integration
Brand Integrations are part of the future of advertising. Our work measuring brand integrations has impacted many TV and OTT Networks.