BEYOND :30 STUDIES
The Longest Running Media Research Consortium
In recognition of the rapidly evolving media landscape, Beyond :30 was conceived as an exclusive research consortium to address the urgent issues facing the industry.
Examples of past questions Beyond :30 studies have addressed
What factors best contribute to strengthening cross-platform integration?
What are the relative strengths and limitations associated with each platform?
In an ever-growing universe of new ad models, which ones are most likely to succeed?
What issues are associated with each of the new ad models?
Does addressability for television advertising work? If so, how do you maximize its potential?
Which new online video ad models are most effective? How do these compare to more traditional ad models?
What drives viewer ad avoidance across different platforms?
How can we best encourage ad viewing?
How do we get a better understanding of the ‘two screen’ viewing experience and what leads people to switch between platforms?
Beyond :30 members include many of the world’s leading media networks, advertisers and agencies. While select Beyond :30 studies appear in top-tier journals, members gain exclusive and unlimited access to all the studies.
Benefits of Beyond :30 membership include:
Exclusive access to relevant insights
Research studies originate from the issues members are currently facing.
Research executed with a unique and scientifically grounded approach
Community of industry leaders
To learn more about joining Beyond :30, please contact us below.