by MediaScience | Aug 10, 2023 | Legends
Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF. The episode includes great stories from the pilot testing for Seinfield, numerous social effects studies (including on television violence and copycat... by MediaScience | Aug 10, 2023 | Legends
Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award under the sun! And his impact on our industry has been massive – particularly with the... by MediaScience | Aug 10, 2023 | Legends
Barry is perhaps the best story-teller in our industry. His presentations weave a narrative that take you on an emotional journey as you discover insights along the way. Come discover the secrets of Barry’s craft – and discovery key strategies for... 
by MediaScience | Jul 25, 2023 | Highlighted, News
Ensuring quality experience for viewers throughout the current array of advertising channels has become paramount in the increasingly competitive ad marketplace. FreeWheel addresses the multiple issues regarding advertising outside of the traditional linear ad... 
by MediaScience | Jul 6, 2023 | ARTICLES
MediaScience is the leading provider of lab-based media and advertising research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin,...
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