by MediaScience | Nov 26, 2022 | Legends
Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator. In this episode she share insights about all things multi-platform and takes us on a journey exploring her career across CBS,... 
by MediaScience | Nov 7, 2022 | ARTICLES
With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent. Kargo and SmartCommerce, in partnership with MediaScience, conducted... 
by MediaScience | Nov 7, 2022 | ARTICLES
Article by Joe Mandese featuring Mediascience. Read the original article here. By now, it is little surprise that the programmatic advertising marketplace underwrites lots of nefarious activities, including various forms of ad fraud, organized crime, and a variety of... 
by MediaScience | Nov 7, 2022 | ARTICLES
Article by David Roe on CMS WIRE featuring HARK CONNECT’s Elissa Moses. Read the original article here. Workers should stop looking at AI as a threat to employment, and look at it as a way of helping them achieve goals. Here’s why. If much of the conversation... 
by MediaScience | Nov 7, 2022 | ARTICLES
Article by Colin Kirkland featuring reference to Duane Varan, Mediascience CEO. Read original article here. Ads placed in news media consistently outperform ads on Facebook and YouTube, according to a study conducted by Australia’s ThinkNewsBrands. The cross-platform...
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