National Hockey League Case Study

National Hockey League Case Study

Digitally Enhanced Dasherboards (DED) represent the National Hockey League’s (NHL) latest advertising innovation, which was implemented by the end of last year. This new advertising format was introduced to replace the previous system on arena rink boards,...
Cognitive Lock-In and the Power Law of Practice

Cognitive Lock-In and the Power Law of Practice

MediaScience is the leading provider of lab-based media and advertising research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin,...