Article by David Roe on CMS WIRE featuring HARK CONNECT’s Elissa Moses.

Read the original article here.

Workers should stop looking at AI as a threat to employment, and look at it as a way of helping them achieve goals. Here’s why.
If much of the conversation about artificial intelligence in the past few years has focused on the threat it poses to employment, there has been another conversation going on that looks at it more positively.
Beyond the immediate impact of AI on human resources, that conversation goes, is a workplace that is driven by the combination of human intelligence and artificial intelligence.

Is AI a Threat?

To consider AI, the latest major tech advancement to hit the world of work, as a threat is missing the point. AI is the equivalent of an enormous labor-saving device that is the Michael Jordan of brain processing, said Elissa Moses, a New York City-based managing partner at HARK Connect and CEO, BrainGroup Global.

AI can think faster, leap further, recognize patterns and predict outcomes with greater prowess than any single human could. And yet, it is nothing but a tool in our hands to be programmed, guided and interpreted by humans, who are incomparable in their ability to recognize context, set goals, interpret meaning and set strategy.

Just as the introduction of household appliances such as washing machines and dishwashers in the 1950s created labor savings and freed people up for more meaningful pursuits, so is AI revolutionizing the world of work. Those who use AI have the equivalent of a superpower for developing models that explain and predict. Knowing what to do with that information — the human side of the equation — can save lives and make other very rich.

When you consider AI as a tool to unleash human vision, it opens up new universes of applications that advance our capabilities. Moses cited the example of advertising and marketing communications.

“It’s a huge expense and often a hit or miss proposition,” she said. “But with the advances of understanding consumer response using neuroscience insights and tools, models are being created with AI to not only predict success but diagnose what an ad has to do to achieve success. This, in turn, raises the overall efficacy of the industry and magnifies ROI.”

Read the original article here.