ARTICLES

The digitisation of both broadcast and subscription television has attracted considerable attention globally over the past few years. In a few markets, including Australia, regulators have sought to help stimulate the conversion from analogue to digital free-to-air broadcast infrastructure.

The website schema is conceptualized as the consumer’s set of beliefs about information locations, and routes to those locations, on a website. A meta-analysis of three studies, one of them with a student sample and two with consumer samples, provides evidence that congruence between a consumer’s website schema and the actual structure of a particular site is associated with the site being rated easier to navigate, a more favorable attitude toward brands advertised on the site, and higher quality brand decisions.

This paper examines search across competing e-commerce sites. By analyzing panel data from over 10,000 Internet households and three commodity-like products (books, compact discs (CDs), and air travel services), we show that the amount of online search is actually quite limited. On average, households visit only 1.2 book sites, 1.3 CD sites, and 1.8 travel sites during a typical active month in each category.

MediaScience is the leading provider of lab-based media and advertising research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin,...

Advertising agencies must respond to changes in television viewing patterns. The advent of new technologies – personal video recorders (PVR), internet protocol television, interactive television portable video and video-on-demand – has greatly affected media consumption.

Marketers face a myriad of decisions when developing a Web site for e-commerce. In this article, we attempt to organize our current understanding of consumer behavior into streams of research that address the development of marketplaces for the digital economy.

MediaScience is the leading provider of lab-based media and advertising research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin,...

MediaScience is the leading provider of lab-based media and advertising research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin,...

Interactive narratives have long been advocated as having the potential to create more immersive and transformative experiences for audiences by adding the pleasure of agency. In practice, however, finding the balance between sufficient interactivity for agency and narrative structure has been difficult.

Increasingly, television content is available to viewers across 3 different screen types: TVs, personal computers (PCs), and portable devices such as mobile phones and iPods. The purpose of this study was to see what effect physical and apparent screen size has upon ad effectiveness. Using a sample of 320 members of the Australian public, we found that TV ads can be just as effective on PCs and iPods.