AFFORDABLE INSIGHTS ON WHY YOUR AD
IS OR ISN’T HAVING AN IMPACT
IS YOUR AD HAVING AN IMPACT?
Traditional and physiological methods to help you make better decisions about media and advertising.
AdPulse XP™ is an experience designed to test advertisements using prime time
programs and traditional advertisement pods. Your advertisements can be
inserted at random or in a pod section of your choice.
MEASURE ATTENTION, EMOTION, AND BRAND MEMORY
TRADITIONAL AND PHYSIOLOGICAL METHODS HELP YOU
MAKE BETTER DECISIONS ABOUT MEDIA AND ADVERTISING.
- Customize Survey Questions
- Fast-Track Insights
- Audio Effects
- Branding Effects
- Product Placement Effects
- Ad Length Effects
- Ad Placement Effects
- Content Effects
- Brand Safety
Custom lab experiments can often require a large investment. If your need is solely to generate creative insights for your TV commercials, then our offering is a valuable and affordable option. AdPulse XP™ is an experience designed to test advertisements using prime time programs and traditional advertisement pods. Your advertisements can be inserted at random or in a pod section of your choice.
How are the pods structured?
The test ads will be surrounded by filler ads to simulate the length and feel of an actual commercial break. Each break will be 2-3 minutes.
What will be the program content?
The program content will be half hour prime time TV programs. The participant will have a choice of three programs to watch during their session.
How do you control for ad placement effects?
The ad is inserted in different positions and rotates in.
MediaScience uses a proprietary tool that injects test ads into a participant’s actual Facebook feed. Participants use our lab phones to log into their accounts. Once they’re logged in, we have complete control over the sponsored posts that they see within their natural feeds.
We can control the frequency of the ads, information within the post, and pre-populate thenumber of comments and likes.
What is the content in the Facebook feed?
The Facebook feed is the participant’s actual feed that they would see outside of the lab. Our technology only controls the sponsored posts and ads in-between the natural posts.
What are the instructions for the session?
We’ll come up with a back story so participants don’t know that we’re specifically focusing on sponsored posts.
Can MediaScience create a test Ad for me?
We have in-house video and programming teams that can help alter your creative. Please reach out with your specific needs and we’ll let you know if we can help.
MediaScience has the ability to re-create the YouTube environment on our lab devices.
With this level of control, we’re able to customize the advertising that is served during the sessions, as well as the surrounding video content and user experience (Pre-rolls, TrueView, banners, etc.)
What type of content does the user experience?
The participant will experience a mock YouTube environment that is built to look and behave like the real thing. Video options are pulled from the “Trending” videos and provided as options to the users in the normal Video Selection page.
What are the instructions for the session?
We come up with a back story so participants don’t think we’re specifically focusing on ads. For example, “We’re interested in your evaluation of videos on YouTube.”
Can my test Ad be skippable?
Yes! We can include a working button to give the participant the option to skip the ad. The option to skip can be from the very beginning or after a certain amount of time (i.e. can skip after 5 seconds).
IN-HOME CREATIVE COPY TESTING
TEST CREATIVE COPY WHERE IT WILL LIVE
IN-LAB CREATIVE COPY TESTING
ALLOWS FOR A CONTROLLED ENVIRONMENT
We control all possible variables.
USES SCIENTIFIC TOOLS AND MEASUREMENT
Biometric tools provide responses that your consumers cannot tell you in a survey.
ANSWERS THE “WHY?”
Lab-based approach helps us understand the ‘why’ of the contribution of individual variables – something traditional measures cannot do.
Heart rate metrics can be used to interpret changes in cognitive attention. Eye tracking measures visual attention down to a 100ms fixation and can provide statistics for a specific area of interest (such as a brand logo).
& AD EVALUATIONS
Surveys remain an integral part of our research approach. The benefit of the lab is that we have control over every in-lab exposure prior to the survey. We are able to minimize confounding variables.
Changes in skin conductivity are used as a measure of reaction, arousal, and emotional response. Facial coding is used to interpret how a consumer is feeling during an experience by measuring facial expressions.