Illuminating the Media Journey Since 1994

If MediaScience were a university, it would rank in the Top 25 universities in the world in the advertising discipline (Ford, Bezbaruah, Mukherji, Jain, Merchant, 2021). This is a significant achievement for a non-university research firm.

The latest rankings for publications in top tier journals over the past decade was recently published which includes university rankings. This means that MediaScience is outperforming power universities including Harvard, Yale, Stanford, UCLA, the University of Pennsylvania, the London Business School and so many others – quite the feat for an industry research firm, without the large faculty base, graduate students and infrastructure of a typical university.

Furthermore, MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in the world in terms of the number of top-tier advertising journal articles over the past decade.

This is a particularly noteworthy achievement for an industry researcher considering the other top 50 are almost entirely dominated by those specifically dedicated to academia.

MediaScience is somewhat unique among industry research firms in that it regularly publishes its work in academic journals where the research can benefit from the scrutiny of peer review. A recent study of peer-reviewed journal publications over the past decade found that Dr. Varan ranked 7th overall for publications in the top three journals and 11th overall if based on the inclusion of all advertising journals.

At MediaScience, we’re proud of our CEO/founder for this outstanding achievement and celebrate the transparent culture this reflects on our company.

Study citation:
Ford, J.B., Bezbaruah, S., Mukherji, P, Jain, V, & Merchant, A. (2021). A decade (2008-2019) of advertising research productivity: A bibliometric review. Journal of Business Research, 136 (137-163).


Below is a list of all of Dr. Varan’s Academic Publications:

Bellman, S., Arismendez, S. & Varan, D.(2021)
Can muted video advertising be as effective as video advertising with sound?
SN Bus Econ 1, 27

Bellman, S. & Varan, D. (2021).
The Handbook of Communication Science and Biology Neuromarketing: How to choose the right measures.
In Kory Floyd & Rene Weber (Eds) (pp254-265). Routledge.

Bellman, S., Beal, V., Wooley, B. & Varan, D. (2020).
Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online.
Journal of Business Research, 120 (November), 103-113.

Varan, D., Nenycz-Thiel, M, Kennedy, R. & Bellman, S. (2020).
The effects of commercial length on advertising impact: What short advertisements can and cannot deliver.
Journal of Advertising Research, 60(1) 54-70.

Bellman, S., Potter, R.F., Robinson, J.A., & Varan, D. (2020)
The effectiveness of various video ad-choice formats.
Journal of Marketing Communications.

Bellman, S., Murphy, J., Arismendez, S. and Varan, D. (2019).
How TV sponsorship can help television spot advertising.
European Journal of Marketing, 53(1), 121-136.

Bellman, S., Nenycz-Thiel, M., Kennedy, R., Hartnett, N. & Varan, D. (2019).
Best Measures of Attention To Creative Tactics in TV Advertising.
ournal of Advertising Research, 59 (3) 295-311.

Bellman, S., Abdelmoety, Z.H.S., Murphy, J., Arismendez, S. & Varan, D. (2018).
Brand safety: The effects of controversial video content on pre-roll advertising.
Heliyon, 4(12).

Bellman, S., Nenycz-Thiel, M., Kennedy, R., Larguinat, L., McColl, B. & Varan, D. (2017).
What makes a television commercial sell? Using biometrics to identify successful ads: Demonstrating neuromeasures’ potential on 100 Mars brand ads with single-source data.
Journal of Advertising Research, 57(1), 53-66.

Bellman, S., Rask, A. & Varan, D. (2017).
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption.
Journal of Marketing Communications,

Bellman, S., Robinson, J.A., Wooley, B. & Varan, D. (2017).
The effects of social TV on television advertising effectiveness.
Journal of Marketing Communications, 23(1), 73-91.

Juckel, J., Bellman, S. & Varan, D. (2016).
A humor typology to identify humor styles used in sitcoms.
Humor: The International Journal of Humor Research, 29(4), 583-603.

Brechman, J., Bellman, S., Robinson, J.A., Rask, A. & Varan, D. (2016).
Limited-interruption advertising in digital-video content: An analysis compares the effects of ‘midroll’ versus ‘preroll’ spots and clutter advertising.
Journal of Advertising Research, 56(3), 289-298

Bellman, S., Wooley, B., & Varan, D. (2016).
Program-Ad Matching and Television Ad Effectiveness: A Reinquiry Using Facial Tracking Software.
Journal of Advertising, Published online: 16 October 2015

Varan, Duane, Annie Lang, Patrick Barwise, Rene Weber and Steven Bellman (2015),
How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness? Data from Ongoing Research Holds No Common Truth among Vendors
Journal of Advertising Research, 55(2), 176-191.

Bellman, S., Robinson, J. A., Wooley, B., & Varan, D. (2014).
The effects of social TV on television advertising effectiveness.
Journal of Marketing Communications, Published online: 05 Jun 2014.

An, S.-K., Paine, L. E., McNiel, J. N., Rask, A., Holder, J. T., & Varan, D. (2014).
Prominent Messages in Television Drama Switched at Birth Promote Attitude Change Toward Deafness.
Mass Communication and Society, 17 (2), 195-216.

Bellman, S., Kemp, A., Haddad, H., & Varan, D. (2014).
The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames.
Computers in Human Behavior, 32, 276-283.

Neale, L., Bellman, S., Treleaven-Hassard, S., Robinson, J. A., & Varan, D. (2013).
Unlocking the ‘Reminder Potential’ When Viewers Pause Programs: Results from a Laboratory Test of a New Online Medium.
Journal of Advertising Research, 53 (4), 444-454.

Zorn, S. F., Bellman, S., Robinson, J. A., & Varan, D. (2013).
Cultural differences affect interactive television advertising.
Journal of Marketing Communications, Published online: 12 Sep 2013.

Varan, D., Murphy, J., Hofacker, C. F., Robinson, J. A., Potter, R. F., & Bellman, S. (2013).
What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies.
Journal of Advertising Research, 53 (2), 212-220.

Bellman, S., Murphy, J., Treleaven-Hassard, S., O’Farrell, J., Qiu, L., & Varan, D. (2013).
Using Internet Behavior to Deliver Relevant Television Commercials.
Journal of Interactive Marketing, 27 (2), 130-140.

Bellman, S., Treleaven-Hassard, S., Robinson, J. A., Rask, A., & Varan, D. (2012).
Getting the Balance Right: Commercial Loading in Online Video Programs.
Journal of Advertising, 41 (2), 5-24.

Rossiter, J. & Bellman, S. (2012).
Emotional Branding Pays Off: How Brands Meet Share of Requirements through Bonding, Companionship, and Love.
Journal of Advertising Research, 52 (3), 291-296.

Bellman, S. & Varan, D. (2012).
Modeling Self-Selection Bias in Interactive-Communications Research.
Communication Methods and Measures, 6 (3), 163-189.

Bellman, S., Schweda, A., & Varan, D. (2012).
Interactive TV Advertising: iTV Ad Executional Factors.
Journal of Business Research, 65 (6), 831-839.

Bellman, S., Potter, R. F., Treleaven-Hassard, S., Robinson, J. A., & Varan, D. (2011).
The Effectiveness of Branded Mobile Phone Apps.
Journal of Interactive Marketing, 25 (4), 191-200.

Bellman, S., Rossiter, John R., Schweda, A., & Varan, D. (2011).
How Coviewing Reduces the Effectiveness of TV Advertising
Journal of Marketing Communications, published online: 17 January 2011.

Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C., & Varan, D. (2010).
Using the P3a to Gauge Automatic Attention to Interactive Television Advertising.
Journal of Economic Psychology, 31 (5), 777-784.

Murray, K. B., & Bellman, S. (2010).
Productive Play Time: The Effect of Practice on Consumer Demand for Hedonic Experiences.
Journal of the Academy of Marketing Science, 39 (3), 376-391.

Zorn, S., Jarvis, W., & Bellman, S. (2010).
Attitudinal Perspectives for Predicting Churn.
Journal of Research in Interactive Marketing, 4 (2), 157-169.

Dix, S. R., Bellman, S., Haddad, H., & Varan, D. (2010).
Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance: Is It Possible to Give Viewers a Reason To Stay Tuned during Commercial Breaks?
Journal of Advertising Research, 50 (2), 154-161.

Bellman, S., Schweda, A., & Varan, D. (2010).
Minimum Effective Frequency for Interactive Television Ads.
Journal of Direct, Data and Digital Marketing Practice, 11 (4), 281-301.

Bellman, S., Schweda, A., & Varan, D. (2010).
The Residual Impact of Avoided Television Advertising.
Journal of Advertising. 39 (1), 67-81.

Bellman, S., Schweda, A., & Varan, D. (2010).
The Importance of Social Motives for Watching and Interacting with Digital Television.
International Journal of Market Research, 52 (1), 67-87.

Bellman, S., Schweda, A., & Varan, D. (2009).
Viewing Angle Matters—Screen Type Does Not.
Journal of Communication, 59 (3), 609-634.

Bellman, S., Schweda, A., & Varan, D. (2009).
A Comparison of Three Interactive Television Ad Formats.
Journal of Interactive Advertising, 10 (1, Fall), 14-34.

Hand, S. & Varan, D. (2009).
Interactive Stories and the Audience: Why Empathy is Important.
Computers in Entertainment (CIE) – SPECIAL ISSUE: TV and Video Entertainment Environments, 7 (3), Article 39.

Lee, Y. W. & Bellman, S. (2008).
An Augmented Model of Customer Loyalty for Organizational Purchasing of Financial Services.
Journal of Business to Business Marketing, 15 (3, November), 290-322.

Drummond, P. D. & Treleaven-Hassard, S. (2008)
Electrical Stimulation Decreases Neuralgic Pain After Trigeminal Deafferentation.
Cephalalgia, 28 (7), 782-785.

Bellman, S. (2007).
Theory and Measurement of Type 1 and Type 2 Emotions
Australasian Marketing Journal, 15 (1), 14-22.

Drummond, P. D., Hassard, S., & Finch, P.M. (2006).
Trigeminal Neuralgia, Migraine and Sympathetic Hyperactivity in a Patient With Parry–Romberg Syndrome.
Cephalalgia, 26 (9), 1146-1149.

Reading, N., Bellman, S., Varan, D., & Winzar, H. (2006).
Effectiveness of Telescopic Ads Delivered via Personal Video Recorders.
Journal of Advertising Research, 46 (2), 217-227.

Bellman, S., Johnson, E.J., Lohse, G. L., & Mandel, N. (2006).
Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior In Electronic Environments.
Journal of Interactive Marketing, 20 (1), 21-33.

Varan, D. (2006, October).
The Great Evasion: Will PVRs conquer the TVC?
Marketing Magazine: Media Survival Guide, pp. 154-157.

Varan, D. (2006, June 29).
Trust May Be iTV’s Most Valuable Asset.
B&T Weekly.

Turk, A.G. (2006).
Representations of Tribal Boundaries of Australian Indigenous Peoples and the Implications for Geographic Information Systems. In: L. E. Dyson, M. Hendricks, & S. Grant (eds),
Information Technology and Indigenous People (pp. 232-244).
Hershey, PA: IGI Global.

Varan, D., Turk, A.,, Bucolo, S., Polson, D., Brerton, M., Donovan, J., Montgomery, K., McIndoe., G (2005).
Interactive Lounge: An Interdisciplinary Approach to the Design of a Gestural Interaction Device.
Personal and Ubiquitous Computing, 10, 166–169.

Bellman, S., Johnson, E.J., Kobrin, S.J., & Lohse, G.L. (2004). International Differences in Information Privacy Concerns: A Global Survey of Consumers.
The Information Society, 20 (5), 313-324.

Johnson, E.J., Moe, W.W., Fader, P.S., Bellman, S., & Lohse, G.L. (2004).
On the Depth and Dynamics of Online Search Behavior.
Management Science, 50 (3), 299-308.

Bellman, S. & Rossiter, J.R. (2004).
The Website Schema.
Journal of Interactive Advertising, 4 (2), 38-48.

Varan, D. & Morrison, T (2003).
Digital Television in Australia: 2002 Industry Survey.
Australian Broadcasting Authority, Canberra, Australia.

Varan, D. (2004).
How to Avoid Digital Chaos.
Australian Financial Review.

Alpers, D. L., Taylor, A.C., Sunnucks, S., Bellman, S., & Sherwin, W. B. (2003).
Pooling Hair Samples to Increase DNA Yield for Non-Invasive Sampling of Rare and Endangered Populations.
Conservation Genetics, 4 (6), 779-788.

Johnson, E.J., Bellman, S., & Lohse, G.L. (2003).
Cognitive Lock-In and the Power Law of Practice.
Journal of Marketing, 67(2), 62-75.

Bellman, S., Forster, N., Still, L., & Cooper, C. L. (2003).
Gender Differences in the Use of Social Support as a Moderator of Occupational Stress.
Stress and Health, 19(1), 45-58.

Mark, D. M. & Turk, A. G. (2003).
Landscape Categories in Yindjibarndi: Ontology, Environment, and LanguageIn: Kuhn, W., Worboys, M. F., and Timpf, S., (eds). Spatial Information Theory: Foundations of Geographic Information Science. Lecture Notes in Computer Science, Vol. 2825.
Berlin: Springer, 2003. pp. 28-45.

Turk, A. G. (2003).
Digital Divide Remediation: An Australian Indigenous Community Case Study. Southern Review, Vol. 36, No. 1 (Special Issue re Wired Communities and Information Poverty), pp. 48-63.

Johnson, E. J., Bellman, S., & Lohse, G. L. (2002).
Defaults, Framing, and Privacy: Why Opting In ≠ Opting Out.
Marketing Letters, 13(1), 5-15.

Balnaves, M. & Varan, D (2002).
Beyond Exposure: Interactive Television and the New Media Currency.
Media Information Australia, No. 105, pp 95-104.

Varan, D. (2002).
What Private Strategies and Public Policies Need to Change? In Barns, S (ed)
Interactive TV and Datacasting: How to Make it Happen?
Network Insight Group, RMIT: Sydney. [ISBN 0864591934] Pp. 49-55.

Varan, D. (2001).
Consumer T-Commerce Research: If We Build It, Will They Come?
Myers Mediaenomics Research Reports (May).

Bellman, S., Johnson, E.J. & Lohse, G.L. (2001)
To Opt-In or Opt-Out? It Depends on the Question
Communications of the ACM, 44(2), 25-27.

Lohse, G. L., Bellman, S. & Johnson, E. J. (2000).
Consumer Buying Behavior on the Internet: Findings From Panel Data.
Journal of Interactive Marketing, 14(1), 15-29.

Bellman, S., Lohse, G. L., & Johnson, E. J. (1999).
Predictors of Online Buying Behavior.
Communications of the ACM, 42(12), 32-38.

Rossiter, J. R., & Bellman, S. (1999).
A Proposed Model for Explaining and Measuring Web Ad Effectiveness
Journal of Current Issues & Research in Advertising, 21(1), 13-31.

West, P. M., Ariely, D., Bellman, S., Bradlow, E., Huber, J., Johnson, E., Kahn, B., Little, J., & Schkade, D. (1999).
Agents to the Rescue?
Marketing Letters, 10 (3), 285-300.

Varan, D. (1999).
The Dynamics of Dependency: A Polynesian Encounter with Television.
Critical Studies in Media Communication, 16 (2), 197 – 225.

Varan, D. (1998).
The Cultural Erosion Metaphor and the Transcultural Impact of Media Systems.
Journal of Communication, 48 (2), 58–85.

Varan, D. (1994).
Television, Culture and State: New Forums for Negotiating Identity in the Pacific.
Continuum: Journal of Media & Cultural Studies, 8 (2), 293 – 306.