THE PIONEERS

IN MEDIA AND ADVERTISING RESEARCH INNOVATION

SCIENTIFIC KNOWLEDGE IS POWER

the power to

MAKE INTELLIGENT
MARKETING DECISIONS

CREATE EFFECTIVE
ADVERTISING

INSPIRE & INFLUENCE
YOUR CONSUMER

THE ONLY WAY TO KNOW IF MEDIA & ADVERTISING WILL BE EFFECTIVE
IS THROUGH SCIENTIFIC TESTING

Will your investment bring you the return you expect?

Results are ONLY predictable with the knowledge from scientific testing.

SCIENTIFIC METHOD

We believe in the importance of underlying science, combining the expertise of academically trained researchers and seasoned marketers. We only work with validated methods and conduct ongoing classically designed experiments, isolating the proper variables in controlled lab and digital environments. We start with the end in mind, each study we conduct will stand the test of peer scrutiny. Along our journey, our team has written over 100 academic publications and our CEO is ranked in the top 10 contributors of respected academic journals over the past decade.

INNOVATION

We approach every challenge with an eye towards innovation. Equipped with the best media research toolbox, and an innate enthusiasm to build new solutions as we identify opportunities in the quantitative and qualitative tech supply chain. Our team finds joy in being at the cutting edge of media, advertising, and technology. We collaborate across the industry, and conduct research of value to multiple sides of the industry. This has led to innovation in ad insertion, brand integrations, in-home research, and Qualtech reflecting our dedication to advance the industry.

INTEGRITY

We believe that our research and the work of our clients can make an important impact on business and society, this makes us strive to set good examples. We work every day to reinforce our clients’ trust by providing sound design and recommendations with a commitment to always tell you how it is, whether it’s good news or otherwise.

Our utmost driver is to provide clients with ongoing value to their businesses. This entails creating the most relevant and dependable metrics along with laboratory environments that reflect real-life audience and consumer experience.

INDUSTRY AUTHORITIES

A LONG HISTORY OF BREAKTHROUGH RESEARCH & INNOVATION

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INDUSTRY FIRST

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PIVOTAL MOMENT

1990s

1990s
1990s Cross Cultural Media Impact Optimized

Cross Cultural Media Impact

Developed the first cultural impact framework allowing for both positive and negative features in cross-cultural encounters.

2000s

2000
Telescopic Ads

Telescopic Ads

MediaScience research demonstrated that telescopic ads significantly boost ad impact.

2000
Interactive Narratives

Interactive Narratives

MediaScience research discovered an ad format that delivered using interactive story telling.

2001
Interactive Narratives

Ad Choice Formats

MediaScience research discovered that ad choice significantly boosts ad impact.
2001
Interactive Narratives

Founded Audience Labs

Formerly the Interactive Television Research Institute.
2005
Interactive Narratives

Co-Viewing Ad Impact

MediaScience research discovered that co-viewing hurt ad impact-‘co-viewing distraction effect’
2005

Launched The Beyond :30 Projects

Dr. Varan launched one of the world’s largest and longest-running consortium exploring the changing media and advertising landscape.
2006

Interactive TV Advergames

MediaScience researchers first tested a highly effective ad format- interactive TV Advergames.
2006

Program Context

MediaScience research explored ad impact through program environments.
2006

Mapping TV Ad Format

MediaScience researchers developed a roadmap to new ad formats.
2006
neuromarketing video ads on mobile

Video Ads On Mobile Phones

First-ever research exploring the impact of video ads on mobile phones
2007
neuromarketing research

Interactive Loyalty Banners

MediaScience research explored strategies to retain audience viewership
during ad breaks.
2007

Interactive Brand Integrations

MediaScience researcher discovered the key to pulling off interactive brand integrations.
2008

Ticker Formats

MediaScience research resulted in industry-wide change in ticker formats.
2008

Addresable TV Advertising

MediaScience researchers were the first to highlight the limitations of Addressable TV Advertising.
2008

Mediascience was born throught disney

Disney Media Networks wanted a large-scale research lab and MediaScience was born through this partnership.
2009

Limited Interruption

MediaScience researchers first tested the benefits associated with limited-interruption ad pods.
2009

Picture In Picture (PIP)

In a world first, MediaScience tested the prospect of including a PIP ad during the weather crawl in Good Morning America for ABC.
2009

Aspect Ratio

MediaScience research tested the effects of standard vs. widescreen aspect ratios.
2009

The Power of Brand Integrations

MediaScience researchers pioneered the industry’s best-in-class method for testing brand integrations.
2009

Branded Integrations

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2010s

2010

Break Frequency

More interruptions with shorter breaks boost ad and program impact.
2010

Media Multitasking

First to discover that media multitasking had an adverse effect on ad impact.
2010

Branded Apps

MediaScience researchers first peer-reviewed article on branded mobile phone apps.
2010
neuromarketing agency in colorado

The Power of Neuro Measures

MediaScience’s greatest impact on industry to date has been in the neuromarketing sphere where it has championed transparency for the nascent field.
2010

3D TV Advertising

MediaScience conducted more research on audience response to 3D TV than ever before collected worldwide – even by 3D television manufacturers.
2011

Branded Pause

First-ever study exploring the impact of the “branded pause”.
2011

Pod Busters

MediaScience conducted research exploring the Pod Buster ad form.
2012

The Power of Cross Platform

MediaScience explored optimal interaction of media across platforms.
2013
streampulse

Positive Impact of News on Ads

MediaScience researched the superiority of ‘informational’ environments for ads.
2013
advertising research tools

Fast Forward Disabling

Neither programming nor platforms were harmed by fast forward disabling.
2013

End of Exclusivity With Disney

We came out of our exclusivity window with the Disney Media Network and the company began to grow.
2013

End of Exclusivity With Disney

We came out of our exclusivity window with the Disney Media Network and the company began to grow.
2014

New York Lab Opened

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2014

New York Lab Opened

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2015
social media ad impact

Social Media Ad IMpact

First method through which social media firms could compare their platform’s ad performance.
2015
viewability marketing research

MRC Viewability

MediaScience tested the MRC ‘viewability’ standard requirement.
2015

Front-Loaded Impact of Ads

A number of surprising findings about the impact of an ad in its first two seconds.
2016
small brand formats marketing research

Small Brand Formact Impact

MediaScience research has demonstrated that ‘less is more’ with branding space.
2016

Chicago Lab Opened

MediaScience opened a new Lab in Chicago.
2018
short ads research

Six Seconds Ads

In collaboration with the Ehrenberg Bass Institute, MediaScience conducted the first research exploring ‘short’ ads.
2018

Redefining Attention

MediaScience research articulated a new definition for attention: the absence of inattention.
2019

New York Lab

MediaScience launch a third facility in New York as well as a line of new tech products.

2020s

2022

London Lab Opened

MediaScience opened a Lab right in central London on Oxford street.
2022

Dr. Duane Varan Lifetime Achievement

Dr. Duane Varan wins the ARF’s Erwin Eprhon Demystification award
for his lifetime accomplishments.

Our Leadership Team

EXPERTS FOCUSED ON EMPOWERING BRANDS
WITH THE KNOWLEDGE THAT INFORMS DECISIONS FOR EFFECTIVE ADVERTISING

MediaScience is a team of highly skilled PhDs, researchers, sales and brand strategists with expertise in neuroscience, psychology, media research, brand marketing and computer science. With our university and industry partners, we continually strive to identify the best research tools and methods for clients.
Duane Varan MediaScience

DUANE VARAN, PHD – Founder & CEO

As a global authority on new audience measurement methods, Duane has been invited to speak at industry conferences and deliver keynotes at over 50 events across five continents. During his tenure at Murdoch University in Australia, he founded Audience Labs. Duane has led the Advertising Research Foundation’s landmark NeuroStandards 1.0 initiative and founded Beyond :30, one of the world’s largest and longest-running consortium exploring the changing media and advertising landscape. Duane has published extensively in peer-reviewed journals and is the recipient of numerous awards, including the Australian Prime Minister’s University Teacher of the Year award.

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Amy Rask MediaScience

AMY RASK, PHD – COO

Amy’s background in marketing, advertising, public relations and psychology fuels her passion for research with MediaScience. She received her Ph.D. in Mass Communication from the University of Alabama with a cognate in Cognitive Psychology. She also has a Masters degree in Advertising & Public Relations, and a Bachelors of Business Administration in Marketing. She has presented and published research in a variety of areas including advertising effectiveness, cognitive processes during multitasking, media effects (violence, body image, etc.) and advergaming. Amy won many awards in her academic career and worked as a research fellow at the Interactive Television Research Institute at Murdoch University (Australia). Amy is based in Austin and has been with MediaScience since its inception in 2008.

Phillip Lomax MediaScience

PHILLIP LOMAX – EVP of Business Development

Phillip Lomax leads the sales organization, partnership acquisition, and growth strategy into new verticals. Prior to joining, Lomax served as Senior Enterprise Account Executive for Uber Eats, where he generated over $130M in recurring revenue for the tech giant over 3.5 years. Through Uber, Phillip attended Harvard Business School’s Executive Education curriculum for 3 years, focused on Leadership and Strategy, was sponsored and mentored by a member of the Uber Eats Executive Leadership Team, and led sales training for new hire classes on Handling Objections and Closing.

Daniel Bulgrin MediaScience

DANIEL BULGRIN – Director, Research Operations & Insights

Daniel oversees operations and development of MediaScience’s lab network – ensuring cutting edge methods and procedures. Daniel also plays a key role in servicing clients, insights reporting, and product development.

Prior to joining MediaScience in early 2018, Daniel spent five years at the Advertising Research Foundation – where he worked with members who were engaged in event sponsorships and ARF’s research initiatives.