IN MEDIA AND ADVERTISING RESEARCH INNOVATION
SCIENTIFIC KNOWLEDGE IS POWER
the power to
INSPIRE & INFLUENCE
THE ONLY WAY TO KNOW IF MEDIA & ADVERTISING WILL BE EFFECTIVE
IS THROUGH SCIENTIFIC TESTING
Will your investment bring you the return you expect?
Results are ONLY predictable with the knowledge from scientific testing.
We believe in the importance of underlying science, combining the expertise of academically trained researchers and seasoned marketers. We only work with validated methods and conduct ongoing classically designed experiments, isolating the proper variables in controlled lab and digital environments. We start with the end in mind, each study we conduct will stand the test of peer scrutiny. Along our journey, our team has written over 100 academic publications and our CEO is ranked in the top 10 contributors of respected academic journals over the past decade.
We approach every challenge with an eye towards innovation. Equipped with the best media research toolbox, and an innate enthusiasm to build new solutions as we identify opportunities in the quantitative and qualitative tech supply chain. Our team finds joy in being at the cutting edge of media, advertising, and technology. We collaborate across the industry, and conduct research of value to multiple sides of the industry. This has led to innovation in ad insertion, brand integrations, in-home research, and Qualtech reflecting our dedication to advance the industry.
We believe that our research and the work of our clients can make an important impact on business and society, this makes us strive to set good examples. We work every day to reinforce our clients’ trust by providing sound design and recommendations with a commitment to always tell you how it is, whether it’s good news or otherwise.
Our utmost driver is to provide clients with ongoing value to their businesses. This entails creating the most relevant and dependable metrics along with laboratory environments that reflect real-life audience and consumer experience.
A LONG HISTORY OF BREAKTHROUGH RESEARCH & INNOVATION
Our Leadership Team
EXPERTS FOCUSED ON EMPOWERING BRANDS
WITH THE KNOWLEDGE THAT INFORMS DECISIONS FOR EFFECTIVE ADVERTISING
DUANE VARAN, PHD – Founder & CEO
As a global authority on new audience measurement methods, Duane has been invited to speak at industry conferences and deliver keynotes at over 50 events across five continents. During his tenure at Murdoch University in Australia, he founded Audience Labs. Duane has led the Advertising Research Foundation’s landmark NeuroStandards 1.0 initiative and founded Beyond :30, one of the world’s largest and longest-running consortium exploring the changing media and advertising landscape. Duane has published extensively in peer-reviewed journals and is the recipient of numerous awards, including the Australian Prime Minister’s University Teacher of the Year award.
AMY RASK, PHD – COO
Amy’s background in marketing, advertising, public relations and psychology fuels her passion for research with MediaScience. She received her Ph.D. in Mass Communication from the University of Alabama with a cognate in Cognitive Psychology. She also has a Masters degree in Advertising & Public Relations, and a Bachelors of Business Administration in Marketing. She has presented and published research in a variety of areas including advertising effectiveness, cognitive processes during multitasking, media effects (violence, body image, etc.) and advergaming. Amy won many awards in her academic career and worked as a research fellow at the Interactive Television Research Institute at Murdoch University (Australia). Amy is based in Austin and has been with MediaScience since its inception in 2008.
PHILLIP LOMAX – EVP of Business Development
Phillip Lomax leads the sales organization, partnership acquisition, and growth strategy into new verticals. Prior to joining, Lomax served as Senior Enterprise Account Executive for Uber Eats, where he generated over $130M in recurring revenue for the tech giant over 3.5 years. Through Uber, Phillip attended Harvard Business School’s Executive Education curriculum for 3 years, focused on Leadership and Strategy, was sponsored and mentored by a member of the Uber Eats Executive Leadership Team, and led sales training for new hire classes on Handling Objections and Closing.
DANIEL BULGRIN – Director, Research Operations & Insights
Daniel oversees operations and development of MediaScience’s lab network – ensuring cutting edge methods and procedures. Daniel also plays a key role in servicing clients, insights reporting, and product development.
Prior to joining MediaScience in early 2018, Daniel spent five years at the Advertising Research Foundation – where he worked with members who were engaged in event sponsorships and ARF’s research initiatives.