AT HOME CTV RESEARCH
Connected TV Testing MUST be on
Actual Connected TVs
Prove the Power of your Media and Advertising with the ONLY
Private CTV Research Channel
IN-LAB CUSTOM RESEARCH
If it doesn’t work in the lab, it won’t work out there.
Empirical proof of the effectiveness of
your media and advertising through Classical Science Experiments
in World Class Laboratories with the Deepest Testing Capabilities.
QUALITATIVE RESEARCH PLATFORM
Elevate beyond quotes with Qualitative Research
is the voice of your customers
Collect, Mine, and Consolidate System 2 Insights
with the World’s Most Advanced Qualitative Research Platform
At-home experiments on the only private CTV research channel available globally.
World-class custom research. Our flagship product for over 15 years and hundreds of studies.
The future of focus groups – available online. Get real time results and a powerful unique toolset.
ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME
THE VIEWER EXPERIENCE LAB
A Partnership with FreeWheel (A Comcast Company)
to Help the TV Industry Improve the Ad Environment for Users.
Product Innovation
FOR The Evolving Media Landscape
GLOBAL LEADERS
Award-Winning Innovation Research and Technology
for the Media and Advertising Industry.
MediaScience® is the global leader in media and advertising innovation research with first-class research labs located in the US, UK and Australia. Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and the future of innovation.
MEDIASCIENCE FIRSTS
OUR CLIENTS INCLUDE
Questions we have answered for our clients:
We answered these by measuring attention, emotion, engagement and memory.
DR. DUANE VARAN
Mediascience CEO & Winner of the ARF Erwin Ephron Demystification Award
The Global Authority of Neuromarketing Research and Measurement
MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in the world in terms of peer-reviewed journal publications in the advertising discipline and was recently awarded the ARF’s prestigious Erwin Ephron Demystification Award.
ADVERTISING WEEK EXPLAINS
NEUROSCIENCE IN MARKETING
ft. MediaScience EVP Phillip Lomax
Working with clients that span streaming CTV to the hottest mobile entertainment platforms in the world, Mediascience EVP, Phillip Lomax, deep dives into the intersection of Neuroscience and Marketing explaining key insights of cutting-edge innovation in media and advertising.
GLOBAL IMPACT
MEDIASCIENCE IN THE NEWS
Interviews with the leader in media and advertising innovation
PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
PLATFORMS
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
MEASURES
Neurometrics
(Heart Rate, EDA)
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Neurometrics
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Our Labs
5 State-of-the-Art Lab Facilities
AUSTIN
CHICAGO
NEW YORK
ACADEMIC & BUSINESS LEADERSHIP
UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY
ACADEMIC PUBLICATIONS
MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in
the world for peer-reviewed journal publications in the advertising discipline.
