THE LEADER IN MEDIA AND ADVERTISING INNOVATION
RESEARCH AND TECHNOLOGY COMPLIMENTARY STRATEGY SESSIONWe go beyond what consumers say, by measuring how they feel.
MEDIASCIENCE FIRSTS





OUR CLIENTS INCLUDE








Questions we have answered for our clients:
We answered these by measuring attention, emotion, engagement and memory.
“Everybody is still shooting in the dark.
We’re just trying to turn on the lights.”
Dr. Duane Varan, CEO
The Global Authority of Neuromarketing Research and Measurement
Interviews with the leader in media and advertising innovation
















PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
PLATFORMS

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store
MEASURES

Biometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys

Biometrics

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys
Our Labs
3 State-of-the-art Lab Facilities
AUSTIN
CHICAGO
NEW YORK


Product Innovation
FOR The Evolving Media Landscape

Brand Integration Research
Measure and quantify the effectiveness of product placements and brand integrations.

In Lab Custom Research
World-class custom research. Our flagship product for over 13 years and hundreds of studies.

Creative Advertising Research
Perfect your advertising by directly measuring the three steps of Ad Success, Attention, Engagement, and Memory.
HARK Connect
The future of focus groups – available online. Get real time results and a powerful unique toolset
ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME

THE BENCHMARK SERIES
The Powerful Impact of Ad Placement
A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long-term memory as well as brand lift.
The first set of results show that advertising in news is more effective than advertising on social media platforms.
The second set of results of the study provide definitive proof that advertising in premium media is more effective than run of the internet.
Exploring the Halo Effect
We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.
Multiple Dimensions of Attention to Advertising
Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…
ACADEMIC & BUSINESS LEADERSHIP
UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY
TESTIMONIALS
ACADEMIC PUBLICATIONS

















SOCIAL RESPONSIBILITY
Using Our Research For The Good Of Humanity
We recognize that information can give great power, but we also recognize that with great power comes great responsibility. Our capabilities permit us to reveal truths that can serve not only marketing efforts, but other initiatives for humanity, which is why we have collaborated with many different organizations to further important causes. Everything we do begins and ends with our core beliefs that Marketing is a misunderstood industry, it’s a noble industry, it’s about figuring out how to give voice to the consumer. It allows companies to adjust, to fit what the consumer wants. Research is the voice of the consumer.

UNITY
The Power of Social Cause Marketing

ENVIRONMENT
Environmentally Sustainable Farming:
Farmed And Dangerous

HEALTH CARE
COVID-19 Ad Impact

UNITY
Impacts of the Depiction of the Hearing Impaired in Television

EDUCATION
MediaScience® Chair Puts
University Of South Australia at
The Forefront Of New Marketing Science
