THE LEADER IN MEDIA AND ADVERTISING INNOVATION
RESEARCH AND TECHNOLOGY COMPLIMENTARY STRATEGY SESSIONWe go beyond what consumers say, by measuring how they feel.
MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including neurometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is discovering actionable insights in advertising, technology, media, and consumer trends.
MEDIASCIENCE FIRSTS
OUR CLIENTS INCLUDE
Questions we have answered for our clients:
We answered these by measuring attention, emotion, engagement and memory.
“Everybody is still shooting in the dark.
We’re just trying to turn on the lights.”
Dr. Duane Varan, CEO
The Global Authority of Neuromarketing Research and Measurement
Interviews with the leader in media and advertising innovation
PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
PLATFORMS
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
MEASURES
Neurometrics
(Heart Rate, EDA)
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Neurometrics
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Our Labs
3 State-of-the-art Lab Facilities
AUSTIN
CHICAGO
NEW YORK
Product Innovation
FOR The Evolving Media Landscape
Brand Integration Research
Measure and quantify the effectiveness of product placements and brand integrations.
In Home Research
At-home experiments across our worldwide panel. Through our proprietary platform.
In Lab Custom Research
World-class custom research. Our flagship product for over 13 years and hundreds of studies.
Creative Advertising Research
Perfect your advertising by directly measuring the three steps of Ad Success, Attention, Engagement, and Memory.
HARK Connect
The future of focus groups – available online. Get real time results and a powerful unique toolset
ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME
THE BENCHMARK SERIES
The Powerful Impact of Ad Placement
A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long-term memory as well as brand lift.
The first set of results show that advertising in news is more effective than advertising on social media platforms.
The second set of results of the study provide definitive proof that advertising in premium media is more effective than run of the internet.
The third set of results of the study provide definitive proof that video advertising within premium digital content creates superior memory retention.
Exploring the Halo Effect
We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.
Multiple Dimensions of Attention to Advertising
Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Neurometrics, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…
ACADEMIC & BUSINESS LEADERSHIP
UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY
TESTIMONIALS
ACADEMIC PUBLICATIONS
SOCIAL RESPONSIBILITY
Using Our Research For The Good Of Humanity
We recognize that information can give great power, but we also recognize that with great power comes great responsibility. Our capabilities permit us to reveal truths that can serve not only marketing efforts, but other initiatives for humanity, which is why we have collaborated with many different organizations to further important causes. Everything we do begins and ends with our core beliefs that Marketing is a misunderstood industry, it’s a noble industry, it’s about figuring out how to give voice to the consumer. It allows companies to adjust, to fit what the consumer wants. Research is the voice of the consumer.
UNITY
The Power of Social Cause Marketing
ENVIRONMENT
Environmentally Sustainable Farming:
Farmed And Dangerous
HEALTH CARE
COVID-19 Ad Impact
UNITY
Impacts of the Depiction of the Hearing Impaired in Television
EDUCATION
MediaScience® Chair Puts
University Of South Australia at
The Forefront Of New Marketing Science
