We go beyond what consumers say, by measuring how they feel.
MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is discovering actionable insights in advertising, technology, media, and consumer trends.
OUR CLIENTS INCLUDE
Questions we have answered for our clients:
We answered these by measuring attention, emotion, engagement and memory.
“Everybody is still shooting in the dark.
We’re just trying to turn on the lights.”
Dr. Duane Varan, CEO
PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
PLATFORMS
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
MEASURES
Biometrics
(Heart Rate, EDA)
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Biometrics
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Our Labs
3 State-of-the-art Lab Facilities
AUSTIN
CHICAGO
NEW YORK
Product Innovation
FOR The Evolving Media Landscape
Brand Integration Research
Measure and quantify the effectiveness of product placements and brand integrations.
In Home Research
At-home experiments across our worldwide panel. Through our proprietary platform.
In Lab Custom Research
World-class custom research. Our flagship product for over 13 years and hundreds of studies.
Creative Advertising Research
Perfect your advertising by directly measuring the three steps of Ad Success, Attention, Engagement, and Memory.
HARK Connect
The future of focus groups – available online. Get real time results and a powerful unique toolset
ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME
A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short- and long-term memory as well as brand lift.
Exploring the Halo Effect
We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.
Multiple Dimensions of Attention to Advertising
Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…
ACADEMIC & BUSINESS LEADERSHIP
UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY
TESTIMONIALS
ACADEMIC PUBLICATIONS
