AT HOME CTV RESEARCH

Connected TV Testing MUST be on
Actual Connected TVs

Prove the Power of your Media and Advertising with the ONLY
Private CTV Research Channel

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IN-LAB CUSTOM RESEARCH

If it doesn’t work in the lab, it won’t work out there.

Empirical proof of the effectiveness of
 your media and advertising through Classical Science Experiments
in World Class Laboratories with the Deepest Testing Capabilities.

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QUALITATIVE RESEARCH PLATFORM

Elevate beyond quotes with Qualitative Research
is the voice of your customers

Collect, Mine, and Consolidate System 2 Insights
with the World’s Most Advanced Qualitative Research Platform

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At-Home CTV Research

At-home experiments on the only private CTV research channel available globally.

In-Lab Custom Research

World-class custom research. Our flagship product for over 15 years and hundreds of studies.

Qualitative Research

The future of focus groups – available online. Get real time results and a powerful unique toolset.

Product Innovation

FOR The Evolving Media Landscape

GLOBAL LEADERS

Award-Winning Innovation Research and Technology
for the Media and Advertising Industry.

MediaScience® is the global leader in media and advertising innovation research with first-class research labs located in the US, UK and Australia. Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and the future of innovation.

MEDIASCIENCE FIRSTS

MediaScience was first to test all new media innovation, often before implementation, over the past 20 years.
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OUR CLIENTS INCLUDE

Audience measurement
Media Ratings
Audience research

“Our partnership with MediaScience has been a game changer for ESPN. They represent the state-of-the-art in lab research and have given us the ability to answer questions about media and advertising that simply couldn’t be answered any other way. I consider MediaScience a trusted partner that simple makes us smarter.”

Former VP of Research and Insights, ESPN

“In a new age where programming has bifurcated into two distinct groups, live vs. on-demand, FOX Sports business and brand is now dedicated to understanding and leveraging the power of live programming. The insights we’ve garnered from partnerships with Media Science has allowed us to measure this advantage and apply their data in the marketplace.”

VP of Strategy and Consumer Insights – Fox Sports

Questions we have answered for our clients:

How effective is our new ad format?

Do interactive ads increase purchase intent?

Is advertising on TV more effective than on social media?

How can we maximize product placement attention?

How does advertising on live sports compare to next day replays?

What methods of sponsorship produce brand lift?

Is my ad campaign more effective on OTT or linear TV?

Which content produces the strongest brand memory?

What is the most effective multimedia mix for my campaign?

Which entertainer is making the biggest impact on our program?

We answered these by measuring attention, emotion, engagement and memory.

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DR. DUANE VARAN

Winner of the ARF Erwin Ephron Demystification Award

The Global Authority of Neuromarketing Research and Measurement

MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in the world in terms of peer-reviewed journal publications in the advertising discipline and was recently awarded the ARF’s prestigious Erwin Ephron Demystification Award.

MEET DR. VARAN

GLOBAL IMPACT

MEDIASCIENCE IN THE NEWS

New IAB Study Reveals Five Misperceptions About Video Game Advertising

The new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions.

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State of Data 2022 Part II: Preparing for the New Addressability Landscape

We address the impending future of the new privacy landscape concerning all major companies with a digital presence.

How will privacy legislation and depreciation of third-party cookies impact data collection, addressability, measurement, and optimization for digital advertising and marketing?

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Report: TV Has the Unique Ability to Make Memories

We partnered with Comcast Advertising to create a report, TV Makes Memories, highlighting how ads in a TV environment have the unique ability to drive recall for viewers. This study explores how different types of ad exposures drive engagement and impact memory.

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Interviews with the leader in media and advertising innovation

PLATFORMS & MEASURES

THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY

PLATFORMS

mediascience

TV & OTT

PC

Mobile & Tablet

Audio

ad research

Theaters

OOH

Gaming & VR

In-Store

mediascience

TV & OTT

PC

Mobile & Tablet

Audio

ad research

Theaters

OOH

Gaming & VR

In-Store

MEASURES

Neurometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

focus group

Focus Group

Surveys

Neurometrics

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

focus group

Focus Group

Surveys

ADVERTISING WEEK EXPLAINS
NEUROSCIENCE IN MARKETING

ft. MediaScience EVP Phillip Lomax

Working with clients that span streaming CTV to the hottest mobile entertainment platforms in the world, Mediascience EVP, Phillip Lomax, deep dives into the intersection of Neuroscience and Marketing explaining key insights of cutting-edge innovation in media and advertising.

OUR TOOLBOX

Our Labs

5 State-of-the-Art Lab Facilities

AUSTIN

CHICAGO

NEW YORK

LONDON

PERTH

TOUR OUR LABS

ELEVATING THE INDUSTRY

ONE CASE STUDY AT A TIME

THE BENCHMARK SERIES

The Powerful Impact of Ad Placement

A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long-term memory as well as brand lift.

The first set of results show that advertising in news is more effective than advertising on social media platforms.

The second set of results of the study provide definitive proof that advertising in premium media is more effective than run of the internet.

The third set of results of the study provide definitive proof that video advertising within premium digital content creates superior memory retention.

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Exploring the Halo Effect

We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.

Multiple Dimensions of Attention to Advertising

Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success TLDR: Neurometrics, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…

ACADEMIC & BUSINESS LEADERSHIP

UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY

ACADEMIC PUBLICATIONS

MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in
the world for peer-reviewed journal publications in the advertising discipline.

SEE ACADEMIC PUBLICATIONS

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Learn more about this in our recent White Paper, State of Data 2022: Preparing For The New Addressability Landscape.

 

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