At-home experiments on the only private CTV research channel available globally.
World-class custom research. Our flagship product for over 15 years and hundreds of studies.
The future of focus groups – available online. Get real time results and a powerful unique toolset.
Product Innovation
FOR The Evolving Media Landscape
GLOBAL LEADERS
Award-Winning Innovation Research and Technology
for the Media and Advertising Industry.
MediaScience® is the global leader in media and advertising innovation research with first-class research labs located in the US, UK and Australia. Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and the future of innovation.
MEDIASCIENCE FIRSTS





OUR CLIENTS INCLUDE








Questions we have answered for our clients:
We answered these by measuring attention, emotion, engagement and memory.
DR. DUANE VARAN
Winner of the ARF Erwin Ephron Demystification Award

The Global Authority of Neuromarketing Research and Measurement
MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in the world in terms of peer-reviewed journal publications in the advertising discipline and was recently awarded the ARF’s prestigious Erwin Ephron Demystification Award.
GLOBAL IMPACT
MEDIASCIENCE IN THE NEWS
Interviews with the leader in media and advertising innovation





PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
PLATFORMS

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store
MEASURES

Neurometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys

Neurometrics

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys
ADVERTISING WEEK EXPLAINS
NEUROSCIENCE IN MARKETING
ft. MediaScience EVP Phillip Lomax

Working with clients that span streaming CTV to the hottest mobile entertainment platforms in the world, Mediascience EVP, Phillip Lomax, deep dives into the intersection of Neuroscience and Marketing explaining key insights of cutting-edge innovation in media and advertising.
Our Labs
5 State-of-the-Art Lab Facilities
AUSTIN
CHICAGO
NEW YORK
LONDON
PERTH

ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME

THE BENCHMARK SERIES
The Powerful Impact of Ad Placement
A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long-term memory as well as brand lift.
The first set of results show that advertising in news is more effective than advertising on social media platforms.
The second set of results of the study provide definitive proof that advertising in premium media is more effective than run of the internet.
Exploring the Halo Effect
We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.
Multiple Dimensions of Attention to Advertising
Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Neurometrics, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…
ACADEMIC & BUSINESS LEADERSHIP
UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY
ACADEMIC PUBLICATIONS
MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in
the world for peer-reviewed journal publications in the advertising discipline.
