GLOBAL LEADERS
Award-Winning Innovation Research and Technology
for the Media and Advertising Industry.
MediaScience® is the global leader in media and advertising innovation research with first-class research labs located in the US, UK and Australia. Incorporating a range of neuro-measures including neurometrics, eye tracking, facial expression analysis, EEG, and more, Mediascience is discovering actionable insights in advertising, technology, media, and the future of innovation.
MEDIASCIENCE FIRSTS
OUR CLIENTS INCLUDE
Questions we have answered for our clients:
We answered these by measuring attention, emotion, engagement and memory.
DR. DUANE VARAN
Winner of the ARF Erwin Efron Demystification Award
The Global Authority of Neuromarketing Research and Measurement
MediaScience CEO, Dr. Duane Varan, ranks among the top ten researchers in the world in terms of peer-reviewed journal publications in the advertising discipline and was recently awarded the ARF’s prestigious Erwin Ephron Demystification Award.
GLOBAL IMPACT
MEDIASCIENCE IN THE NEWS
STATE OF DATA 2022 PART II: PREPARING FOR THE NEW ADDRESSABILITY LANDSCAPE
We address the impending future of the new privacy landscape concerning all major companies with a digital presence.
How will privacy legislation and depreciation of third-party cookies impact data collection, addressability, measurement, and optimization for digital advertising and marketing?
Interviews with the leader in media and advertising innovation
PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
PLATFORMS
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
MEASURES
Neurometrics
(Heart Rate, EDA)
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Neurometrics
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Our Labs
5 State-of-the-Art Lab Facilities
AUSTIN
CHICAGO
NEW YORK
LONDON
PERTH
Product Innovation
FOR The Evolving Media Landscape
Brand Integration Research
Measure and quantify the effectiveness of product placements and brand integrations.
In Home Research
At-home experiments across our worldwide panel. Through our proprietary platform.
In Lab Custom Research
World-class custom research. Our flagship product for over 13 years and hundreds of studies.
Creative Advertising Research
Perfect your advertising by directly measuring the three steps of Ad Success, Attention, Engagement, and Memory.
HARK Connect
The future of focus groups – available online. Get real time results and a powerful unique toolset
ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME
THE BENCHMARK SERIES
The Powerful Impact of Ad Placement
A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long-term memory as well as brand lift.
The first set of results show that advertising in news is more effective than advertising on social media platforms.
The second set of results of the study provide definitive proof that advertising in premium media is more effective than run of the internet.
The third set of results of the study provide definitive proof that video advertising within premium digital content creates superior memory retention.
Exploring the Halo Effect
We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.
Multiple Dimensions of Attention to Advertising
Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Neurometrics, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…
ACADEMIC & BUSINESS LEADERSHIP
UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY
ACADEMIC PUBLICATIONS
