THE LEADER IN MEDIA AND ADVERTISING INNOVATION

RESEARCH AND TECHNOLOGY

We go beyond what consumers say, by measuring how they feel.

MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is discovering actionable insights in advertising, technology, media, and consumer trends.

OUR CLIENTS INCLUDE

SEE ACADEMIC PUBLICATIONS

Questions we have answered for our clients:

How effective is our new ad format?

Do interactive ads increase purchase intent?

Is advertising on TV more effective than on social media?

How can we maximize product placement attention?

How does advertising on live sports compare to next day replays?

What methods of sponsorship produce brand lift?

Is my ad campaign more effective on OTT or linear TV?

Which content produces the strongest brand memory?

What is the most effective multimedia mix for my campaign?

Which entertainer is making the biggest impact on our program?

We answered these by measuring attention, emotion, engagement and memory.

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“Everybody is still shooting in the dark.
We’re just trying to turn on the lights.”

Dr. Duane Varan, CEO

MEET DR. VARAN

PLATFORMS & MEASURES

THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY

PLATFORMS

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store

MEASURES

Biometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys

Biometrics

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys

OUR TOOLBOX

Our Labs

3 State-of-the-art Lab Facilities

AUSTIN

CHICAGO

NEW YORK

TOUR OUR LABS

Product Innovation

FOR The Evolving Media Landscape

Brand Integration Research

Measure and quantify the effectiveness of product placements and brand integrations.

In Home Research

At-home experiments across our worldwide panel. Through our proprietary platform.

In Lab Custom Research

World-class custom research. Our flagship product for over 13 years and hundreds of studies.

Creative Advertising Research

Perfect your advertising by directly measuring the three steps of Ad Success, Attention, Engagement, and Memory.

HARK Connect

The future of focus groups – available online. Get real time results and a powerful unique toolset

ELEVATING THE INDUSTRY

ONE CASE STUDY AT A TIME

THE BENCHMARK SERIES

The Powerful Impact of Ad Placement

A study to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long-term memory as well as brand lift.

The first set of results show that advertising in news is more effective than advertising on social media platforms.

The second set of results of the study provide definitive proof that advertising in premium media is more effective than run of the internet.

The third set of results of the study provide definitive proof that video advertising within premium digital content creates superior memory retention.

Exploring the Halo Effect

We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.

Multiple Dimensions of Attention to Advertising

Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…

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ACADEMIC & BUSINESS LEADERSHIP

UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY

TESTIMONIALS

“Our partnership with MediaScience has been a game changer for ESPN. They represent the state-of-the-art in lab research and have given us the ability to answer questions about media and advertising that simply couldn’t be answered any other way. I consider MediaScience a trusted partner that simple makes us smarter.”

Former VP of Research and Insights, ESPN

“In a new age where programming has bifurcated into two distinct groups, live vs. on-demand, FOX Sports business and brand is now dedicated to understanding and leveraging the power of live programming. The insights we’ve garnered from partnerships with Media Science has allowed us to measure this advantage and apply their data in the marketplace.”

VP of Strategy and Consumer Insights – Fox Sports